Blog - Page 6 of 7 - WantLeverage
What would happen if your company or brand was suddenly called out and under fire?
crisis communication, crisis, media relations, strategy
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WantLeverage

Strategic insights from master marketers, networkers and brand storytellers

Does Your Media Spokesperson Establish Brand Trust?

  In Dr. Fauci we trust. 2020 has been an emotional rollercoaster. During a time of erratic political leadership and a pandemic, the nation’s leading immunologist, Dr. Anthony Fauci is someone people can trust and count on for the truth. As Ragan Communications and PR…

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I Actually Like Mondays

Contrary to many, I actually like Mondays. That’s because the start of the week -Monday and Tuesday- are when reporters prefer to receive queries or pitches about future stories. This gives them time to review and plan out their content.  What else do reporters want? …

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“Show, Don’t Tell”

The media landscape has undergone a huge shift since COVID-19. There’s been further consolidation of media companies, an increase in reporters covering multiple beats (meaning they have less bandwidth⏱️ to review pitches) and, due to safety concerns, limited availability of photographers getting out into the…

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If You’re Honest And Authentic, You Can’t Lose

“No matter what happens on the battlefield of business, if you’re honest and authentic, you can’t lose.” Watching last night’s debate, the candidates’ very different communication styles illuminated the importance of creating trust with key stakeholders. This leads to brand affinity, loyalty, engagement and sales….

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