November 20, 2020
“We’re Not Entitled To An Audience”
[caption id="attachment_59006" align="alignnone" width="768"] Image by kconcha from Pixabay[/caption] “We’re not entitled to an audience… ...
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communications strategy
November 17, 2020
Local Media Has Become the Go-To Source for Pandemic-Related News
[caption id="attachment_58840" align="alignnone" width="768"] Image by Gerd Altmann from Pixabay[/caption] According to a Savanta poll, local media has become a go-to source for pandemic-related news...
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October 16, 2020
Did A Reporter Throw You a Curveball Question During a Media Interview?
During a media interview, did the reporter throw you a leading or curveball question that took you off topic? Then “pivoting” or “bridging” - where the interviewee responds to a question by going back to the talking points s/he brought to an interview is a public...
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October 13, 2020
How Does the Impending Election Affect Pitching the Media?
Every 4 years, I fret about telling clients (with a non-political message) that it will be challenging to get earned media coverage until after the election. With such a fraught election in November, it will be even more difficult unless your story is directly connected...
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October 6, 2020
Is COVID-19 Part of Your Current Messaging?
I've been busy lately, helping clients to craft COVID-19 related messages that also showcase their core brand values. Here are some great tips from PR News to help you prepare your COVID communications: Have a variety of materials prepared - with versions for different target...
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September 8, 2020
The Many Communications Lessons Shared by Disney’s CEO
What communications lessons are there in the new autobiography written by Disney's CEO? In Bob Iger's, "The Ride of a Lifetime," there is one of the most valuable lessons any PR person can learn about working with executives - direct and honest communication between PR counsel...
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