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communications strategy

“We’re Not Entitled To An Audience”

“We’re not entitled to an audience… … the work we most want to do…— it might not resonate with the audience we bring it to. There’s no guarantee, none at all. But that doesn’t mean we shouldn’t show up.” This quote from marketing guru Seth…

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Local Media Has Become the Go-To Source for Pandemic-Related News

According to a Savanta poll, local media has become a go-to source for pandemic-related news… and is perhaps, the perfect place to pitch and promote your company story. Often understaffed, journalists at these news outlets are increasingly interested in local workplace stories with one caveat…they…

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