Now is a prime time to do a key message analysis for your company or brand. Typically, we keep a Message Architecture spreadsheet for clients, where we store an outline of their communications goals, key messages as well as their boilerplate, “About” description and other…
Continue ReadingOne of the things I’m pretty jazzed about is seeing such a diverse range of individuals including incredible, accomplished women in Biden’s cabinet. In addition to female picks for leading national security and economic positions, Biden and Harris have put together an all female communications…
Continue Reading“We’re not entitled to an audience… … the work we most want to do…— it might not resonate with the audience we bring it to. There’s no guarantee, none at all. But that doesn’t mean we shouldn’t show up.” This quote from marketing guru Seth…
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According to a Savanta poll, local media has become a go-to source for pandemic-related news… and is perhaps, the perfect place to pitch and promote your company story. Often understaffed, journalists at these news outlets are increasingly interested in local workplace stories with one caveat…they…
Continue ReadingDuring a media interview, did the reporter throw you a leading or curveball question that took you off topic? Then “pivoting” or “bridging” – where the interviewee responds to a question by going back to the talking points s/he brought to an interview is a…
Continue ReadingEvery 4 years, I fret about telling clients (with a non-political message) that it will be challenging to get earned media coverage until after the election. With such a fraught election in November, it will be even more difficult unless your story is directly connected…
Continue ReadingI’ve been busy lately, helping clients to craft COVID-19 related messages that also showcase their core brand values. Here are some great tips from PR News to help you prepare your COVID communications: Have a variety of materials prepared – with versions for different target…
Continue ReadingWhat communications lessons are there in the new autobiography written by Disney’s CEO? In Bob Iger’s, “The Ride of a Lifetime,” there is one of the most valuable lessons any PR person can learn about working with executives – direct and honest communication between PR…
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