How Message Training Makes A Difference: 3 Tips When discussing the framework for an upcoming media interview with a local television station, a client remarked, “I’ve done so many media interviews, I don’t really need any more preparation. I can handle this one myself.” This signaled...
Continue ReadingBy Isabeau Touchard Why are you creating content? Who are you creating it for, and what makes your content stand out amongst other companies in your industry These are all important questions to ask yourself when creating your content marketing strategy (CMS). There are so many...
Continue ReadingBy Isabeau Touchard Virtual or Computer Generated influencers (CGI) can be particularly appealing to companies and brands, according to Influential’s CEO Ryan Detert. It can be less risky than partnering with a human because there is greater control over the image. For many companies, a virtual...
Continue ReadingIf you're an industry expert and are booked for speaking engagements at upcoming industry events, why not leverage those activities and garner additional visibility and media exposure? Catching up over lunch with a colleague - a respected lawyer and expert in his field - he noted...
Continue ReadingIf you’re in a retail business, then staying open or making the choice to close on Thanksgiving sends an important message to customers and other stakeholders including investors. If you’re working in a non-retail business, then closing on Thanksgiving as well as the day after,...
Continue ReadingIn essence, publicists are storytellers. Our role is to elevate a company or brand so that it resonates with numerous audiences including the media. Being able to tell those stories in uniquely powerful ways is increasing. Some of the world’s biggest brands, including United Airlines,...
Continue ReadingQ: Our marketing agency will celebrate its 50th anniversary in 2017. We've grown from a mom and pop shop to an award-winning firm serving blue chips with 100 employees in New York and Portland, Oregon. Leveraging this milestone to garner media coverage in the top marketing...
Continue ReadingPublic relations is an incredibly powerful marketing tool, but is often misunderstood and undervalued as such. So many times, clients say they want to see a bump in sales as a result of the media placements but aren't necessarily using PR as a sales tool. In...
Continue ReadingWhat's the best communications strategy/approach to social media to use following a tragedy such as the death of a major celebrity or the mass shooting? Like anything, there are pros and cons to going on with business as usual or taking a breather. My opinion...
Continue Reading
