communications strategy Archives - WantLeverage

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communications strategy

January 12, 2018

In Blog, communications strategy, Expert Advice, Featured Vlog, video, Vlog

By Julie Livingston

Leverage Trade Events to Get Media Coverage

March 14, 2017

In Blog, communications strategy

By Julie Livingston

Leverage Speaking Engagements, Increase Visibility- 3 Tips

If you're an industry expert and are booked for speaking engagements at upcoming industry events, why not leverage those activities and garner additional visibility and media exposure? Catching up over lunch with a colleague - a respected lawyer and expert in his field - he noted...

November 19, 2016

In Blog, communications strategy, public relations, stakeholder engagement

By Julie Livingston

Does closing on Thanksgiving yield long-term reputational benefits?

If you’re in a retail business, then staying open or making the choice to close on Thanksgiving sends an important message to customers and other stakeholders including investors. If you’re working in a non-retail business, then closing on Thanksgiving as well as the day after,...

November 13, 2016

In Blog, communications strategy, storytelling

By Julie Livingston

The 4 P’s of Storytelling

In essence, publicists are storytellers. Our role is to elevate a company or brand so that it resonates with numerous audiences including the media. Being able to tell those stories in uniquely powerful ways is increasing. Some of the world’s biggest brands, including United Airlines,...

November 6, 2016

In communications strategy, media relations, public relations, Q&A

By Julie Livingston

Q&A: Is a company’s 50th anniversary worthy of a PR effort? 3 Strategies

Q: Our marketing agency will celebrate its 50th anniversary in 2017. We've grown from a mom and pop shop to an award-winning firm serving blue chips with 100 employees in New York and Portland, Oregon. Leveraging this milestone to garner media coverage in the top marketing...

September 5, 2016

In Blog, communications strategy, Marketing & Branding, public relations, sales

By Julie Livingston

4 Tips: Turn Public Relations Into Business Leads

Public relations is an incredibly powerful marketing tool, but is often misunderstood and undervalued as such. So many times, clients say they want to see a bump in sales as a result of the media placements but aren't necessarily using PR as a sales tool. In...