“Under the radar” companies and brands that want to become the #1 choice need more than just good PR to get their story in front of target audiences. My client work today includes way more than just media relations – getting clients news coverage. I…
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How can a company that’s been flying “under the radar” become more visible in their industry? A communications strategy plan will help to identify what needs to be done to raise your profile in a way that aligns with your brand values. I’m going through…
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“Our brand has been around for 20 years, yet our newest competitor, “Brand A,” is getting incredible news coverage including the Wall Street Journal and Mashable. But why not us?” Short answer: It’s not that simple🤔. Journalists get bombarded with information 24/7. And your brand…
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I was told, “When I saw a video clip on your LinkedIn, I knew you’d be a great fit for my podcast.” Here’s my best advice for securing a podcast booking: 📣Research: Make a list of podcasts that align with your topic. Ex.: A…
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I was struck by so many of the inaugural moments yesterday and thought of how companies and brands could leverage them. Biden’s unusual visit – with the other former presidents and their wives – to pay their respects at the Tomb of the Unknowns…
Continue ReadingMy Peloton Interactive instructor has a motto, “I Can I Am I Will I Do” which inspires me to follow her.
Today, she shared an emotional story about applying to Carnegie Mellon University in 1990. She actually teared up, and at that moment, I felt my connection to her – what she stands for – go even deeper. I wanted to hear more of her story.
Continue ReadingThanks to Chris Vaglio, for interviewing me on his Rock It Live podcast. We had a great conversation about how public relations can power up your company marketing and make your brand a rock star. Listen here. For more episodes of the Rock It Live…
Continue ReadingWhat problem are you solving for your customers? That’s one of the key questions I ask clients to help uncover their public relations goals. Once we know how they solve problems for their customers, we can build their brand story and tell it consistently across…
Continue ReadingNow is a prime time to do a key message analysis for your company or brand. Typically, we keep a Message Architecture spreadsheet for clients, where we store an outline of their communications goals, key messages as well as their boilerplate, “About” description and other…
Continue ReadingPetco changed its corporate logo, removing the blue cat and red dog. Consumers went ballistic. One said, “Your new logo is cold and lifeless.” The brand responded, “Ruff (dog) and Mews (cat) are here to stay,” but is standing by its new logo. Right or…
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