By Kristen Wall What makes brands like Nike, Apple, and Disney so successful? The inclusion of four very significant brand marketing tools: a mission and vision statement, memorable taglines and slogans. Understanding the differences between these branding tools are essential to defining your company’s core goals...
Continue Reading"Everybody can get happier, no matter their life circumstances,” said Catherine Sanderson. Happiness is the psychology professor’s wheelhouse. A teacher at Amherst College, she will be coming to lecture in Orlando as part of One Day University. The program selects professors from colleges all over the...
Continue ReadingInjecting insulin can be a scary prospect, but with the right info, you can learn to master your medication. See MedShadow and Medical Advisory Board member, Dave Walker RPh, featured on HealthiNation....
Continue ReadingBy Kristen Wall People are getting tired of the negative headlines that circulate their newsfeeds- a place they intend to catch up with friends and connect with their favorite brands, among other things. The repeated exposure of negative news actually has an impact on internet users....
Continue ReadingWhen I was 6 years old, I was convinced I was going to legitimately become The Little Mermaid...
Continue ReadingBy Kristen Wall Trying to gain social media followers can be difficult enough, but getting them to stay and actually engage is where brands often struggle. Engagement includes ongoing feedback and commentary as well as the social amplification of your message such as retweets, "likes" and...
Continue ReadingBack in the day, I mostly associated swimming pools with playing Marco Polo, doing handstands, and, most importantly, pretending to be a mermaid...
Continue ReadingAs the weather heats up, it’s time to start thinking about your summer wardrobe...
Continue ReadingWell my friendlies, fun you shall have because Fin Fun mermaid tails exist for adults so you can live out those The Little Mermaid-inspired goals IRL. Because, let's face it, spending your summer as a mermaid is just the break from reality you need. Read the Bustle article...
Continue Reading"The 8-Week Mermaid Transformation Series" is a new workout series available on YouTube. It's created by Fin Fun Mermaid, a company that sells pool-friendly mermaid tails. (And yes, they do come in adult sizes.) Fin Fun partnered with USA Swimming–certified coach Christine Dustin to create a workout plan...
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