In 2017, Oxford Dictionaries shortlisted the term “newsjacking” as one of their “Words of the Year.” But what exactly does it mean? As popularized by marketer and author David Meerman Scott, newsjacking is the art and science of injecting your ideas into a breaking news...
Continue ReadingIf you’ve been diagnosed with diabetes, the first step to getting your condition under control is understanding what it is, and how any medications you’ve been prescribed help you manage your diabetes. Read the information and tips from Dave Walker RPh/MedShadow Medical Advisory Board here. ...
Continue ReadingFor most agencies, every day is a pitchapalooza. According to findings of a survey released this morning by research consultants Provoke Insights, half of US agencies are involved in a pitch at least ten times a year. Read the article here; note that online registration...
Continue ReadingEvery year, errors in medications taken at home land people in the emergency room. Here's what you avoid in order to stay safe. Read the article and comments from Dave Walker, RPh, MedShadow Medical Advisory Board, here. ...
Continue ReadingMedShadow Foundation recently ran a news story about antibiotics causing “rare” damages to people. We’ve received very passionate responses — more than 75 and counting — from people who all claimed to be harmed by a particular type of antibiotics called fluoroquinolones also known as floxins. Read...
Continue ReadingBy Kristen Wall The Cambridge Analytica scandal has prompted an internet movement with the hashtag #DeleteFacebook. However, despite how much media coverage this hashtag received, a recent survey from Reuters/Ipsos found that 74 percent of the 2,000 people polled continue to use Facebook daily, with only...
Continue ReadingBy Kristen Wall Ever since Instagram released their story feature, businesses have been able to deepen the relationship between their brand and their followers. This impressive interactive feature, when used in the right way, is an effective means of increasing followers, building engagement, and driving consumer...
Continue ReadingJust like any relationship, marketers and agencies need to cultivate and maintain their union—and not just during the honeymoon phase. New research from (WantLeverage client) Provoke Insights shows that while cost is the biggest factor driving account reviews, several potential problems can result in agency-marketer relationships...
Continue ReadingBy Amanda Livingston Social media influencers can be incredibly helpful in promoting your company, service or brand on their own websites/blogs, Instagram, Twitter, YouTube or Facebook, because of their strength as tastemakers. That said, “fake followers” and “false engagement” is an ongoing dilemma. This means that...
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