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Position Industry Authority by Booking Podcast Interviews

[caption id="attachment_59022" align="alignnone" width="768"] Image by Csaba Nagy from Pixabay[/caption] I was told, "When I saw a video clip on your LinkedIn, I knew you'd be a great fit for my podcast.”Here’s my best advice for securing a podcast booking: Research: Make a list of podcasts...

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A Company Anniversary Isn’t Necessary Headline News

[caption id="attachment_59019" align="alignnone" width="768"] Image by C B from Pixabay[/caption] A 20th business anniversary is worth celebrating, but isn’t necessarily headline news. So when a client- an professional org for executive women - said they wanted media coverage of their 20th anniversary, I dug deeper. After some discussion,...

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This Brand Lost 1.2 Million Followers By Firing an Employee Brand Ambassador

[caption id="attachment_59003" align="alignnone" width="768"] Image by Полина Андреева from Pixabay[/caption] This brand lost 1.2 million followers by firing an employee. A Sherwin-Williams part-timer created a personal TikTok account, amassing 1.2 million followers (!), reaching younger, potential new customers - who were also fascinated by the paint mixing process. He...

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Can You Get Us On Squawk Box?

[caption id="attachment_59000" align="alignnone" width="768"] Image by Free-Photos from Pixabay[/caption] “Can you get our CEO on CNBC’s Squawk Box (a popular TV news show that features business and political leaders)" A client's CMO asked this of me, to which I responded, “It depends.” We always consider the client’s...

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Employees Are The Most Believable Brand Ambassadors

Photo  Companies seeking credible brand ambassadors to spread the word about their products and services need look no further than their own employees. The new Red Havas’ Meaningful Brands survey found 84% of people think brands should communicate honestly about commitments and promises – but only 38%...

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Stating Your Public Relations Goals

[caption id="attachment_58821" align="alignnone" width="768"] Photo by Dylan Nolte[/caption] Are you wondering what the PR objectives should be for your public relations campaign? In addition to elevating brand awareness, the campaign should also drive website traffic and sales leads, and measurably move forward your organizations’ business goals. Consider...

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