Client A - a company we just started working with in Q4 - emailed me this morning - “Why is our competitor, Brand XYZ featured in the USA TODAY Reviewed, part of the USA TODAY Network holiday gift guide and we’re not?...
Continue Reading[caption id="attachment_59022" align="alignnone" width="768"] Image by Csaba Nagy from Pixabay[/caption] I was told, "When I saw a video clip on your LinkedIn, I knew you'd be a great fit for my podcast.”Here’s my best advice for securing a podcast booking: Research: Make a list of podcasts...
Continue Reading[caption id="attachment_59019" align="alignnone" width="768"] Image by C B from Pixabay[/caption] A 20th business anniversary is worth celebrating, but isn’t necessarily headline news. So when a client- an professional org for executive women - said they wanted media coverage of their 20th anniversary, I dug deeper. After some discussion,...
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[caption id="attachment_59003" align="alignnone" width="768"] Image by Полина Андреева from Pixabay[/caption] This brand lost 1.2 million followers by firing an employee. A Sherwin-Williams part-timer created a personal TikTok account, amassing 1.2 million followers (!), reaching younger, potential new customers - who were also fascinated by the paint mixing process. He...
Continue Reading[caption id="attachment_59000" align="alignnone" width="768"] Image by Free-Photos from Pixabay[/caption] “Can you get our CEO on CNBC’s Squawk Box (a popular TV news show that features business and political leaders)" A client's CMO asked this of me, to which I responded, “It depends.” We always consider the client’s...
Continue Reading[caption id="attachment_59006" align="alignnone" width="768"] Image by kconcha from Pixabay[/caption] “We’re not entitled to an audience… ...
Continue Reading[caption id="attachment_59009" align="alignnone" width="768"] Image by Th G from Pixabay[/caption] With widespread media consolidation and the need to produce stories that work on traditional and online platforms, journalists have less bandwidth to do actual reporting than ever before. To get media coverage, it’s expected that the PR...
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[caption id="attachment_58840" align="alignnone" width="768"] Image by Gerd Altmann from Pixabay[/caption] According to a Savanta poll, local media has become a go-to source for pandemic-related news...
Continue ReadingPhoto Companies seeking credible brand ambassadors to spread the word about their products and services need look no further than their own employees. The new Red Havas’ Meaningful Brands survey found 84% of people think brands should communicate honestly about commitments and promises – but only 38%...
Continue Reading[caption id="attachment_58821" align="alignnone" width="768"] Photo by Dylan Nolte[/caption] Are you wondering what the PR objectives should be for your public relations campaign? In addition to elevating brand awareness, the campaign should also drive website traffic and sales leads, and measurably move forward your organizations’ business goals. Consider...
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