Personal storytelling can accentuate a nonprofits' mission and message There's a ton of competition for media coverage among nonprofits. Our recent work with an education-focused nonprofit reveals the impact of first person storytelling to accentuate the nonprofits mission and key messages. We've been digging...
Continue ReadingBeing a biracial couple — Mr. Jones is black — was not without its difficulties. “In the past, it could be ugly out there,” she told the Next Tribe website last year. “Wherever Quincy and I went, there was an edge to people’s reactions.” In the Next...
Continue ReadingAs a marketer, you know the value of having your product featured in the media and endorsed by a celebrity or social influencer. Online content and social conversations can initiate that “gotta have it” buzz, skyrocket website and social platform traffic, and boost sales...
Continue ReadingI may be the only lunatic on Earth who wants to have a colonoscopy more, rather than less, often. Read here. ...
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What makes a great PR/media spokesperson? Consider these 4 must-have traits....
Continue ReadingIt seems like you can't turn anywhere without hearing about the keto diet. Increasingly, it is gaining support from the scientific community. "Keto is in the spotlight...
Continue ReadingOur guest today has had multiple careers, as a teacher, magazine writer, and lavender farmer. Most recently, Jeannie Ralston founded NextTribe, a digital magazine begun in 2017 “for smart, bold women age 45-plus.” Listen/Read here. ...
Continue ReadingIt seems like only yesterday that my sister and I tied our feet together, let our hair down and swam around the pool in our backyard, fully convinced that we were Ariel and that, if we put our minds to it, we could totally sprout...
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Starting and building a new company involves way more than creating a product or service and a smart, competent team. It also includes shaping and creating a new brand image and reputation and driving attention in the marketplace. Public relations can directly impact a new...
Continue ReadingLate last year, the House Energy and Commerce Committee’s Subcommittee on Oversights and Investigations released its Cybersecurity Strategy report, which starts by observing that current IT strategies aren’t working. Read here. ...
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