Blog - WantLeverage
What would happen if your company or brand was suddenly called out and under fire?
crisis communication, crisis, media relations, strategy
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WantLeverage

Strategic insights from master marketers, networkers and brand storytellers
November 29, 2020
In Blog, Featured Blog
By Julie Livingston

This Brand Lost 1.2 Million Followers By Firing an Employee Brand Ambassador

[caption id="attachment_59003" align="alignnone" width="768"] Image by Полина Андреева from Pixabay[/caption] This brand lost 1.2 million followers by firing an employee. A Sherwin-Williams part-timer created a personal TikTok account, amassing 1.2 million followers (!), reaching younger, potential new customers - who were also fascinated by the paint mixing process. He...

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November 29, 2020
In Blog, Featured Blog, Marketing & Branding, media placements, media relations, Thought leadership
By Julie Livingston

Can You Get Us On Squawk Box?

[caption id="attachment_59000" align="alignnone" width="768"] Image by Free-Photos from Pixabay[/caption] “Can you get our CEO on CNBC’s Squawk Box (a popular TV news show that features business and political leaders)" A client's CMO asked this of me, to which I responded, “It depends.” We always consider the client’s...

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November 10, 2020
In Blog, Brand ambassadors, influencers, Innovations, Integrity, Marketing & Branding
By Julie Livingston

Employees Are The Most Believable Brand Ambassadors

Photo  Companies seeking credible brand ambassadors to spread the word about their products and services need look no further than their own employees. The new Red Havas’ Meaningful Brands survey found 84% of people think brands should communicate honestly about commitments and promises – but only 38%...

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November 9, 2020
In Blog, Featured Blog, Marketing Communications, planning, PR counsel
By Julie Livingston

Stating Your Public Relations Goals

[caption id="attachment_58821" align="alignnone" width="768"] Photo by Dylan Nolte[/caption] Are you wondering what the PR objectives should be for your public relations campaign? In addition to elevating brand awareness, the campaign should also drive website traffic and sales leads, and measurably move forward your organizations’ business goals. Consider...

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November 7, 2020
In Blog, crisis communication, Decision making, executive communication, Featured Blog, Integrity, media, media relations, PR counsel, trust
By Julie Livingston

Does Integrity Play A Role in Your Communications?

[caption id="attachment_58818" align="alignnone" width="607"] "Hats off - this is underneath the dust jacket of Pete Souza's new book." by Karl Horton is licensed under CC BY-SA 2.0[/caption] “Integrity is doing the right thing, even when no one is watching.” - C.S. Lewis I’ve been thinking a lot...

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November 5, 2020
In Blog, crisis communication, Decision making, earned media, executive communication, media, media placements, media relations, trust
By Julie Livingston

Does Your Media Spokesperson Establish Brand Trust?

  In Dr. Fauci we trust. 2020 has been an emotional rollercoaster. During a time of erratic political leadership and a pandemic, the nation’s leading immunologist, Dr. Anthony Fauci is someone people can trust and count on for the truth. As Ragan Communications and PR Daily explains,...

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