“No matter what happens on the battlefield of business, if you’re honest and authentic, you can’t lose.” Watching last night’s debate, the candidates’ very different communication styles illuminated the importance of creating trust with key stakeholders. This leads to brand affinity, loyalty, engagement and sales. Here are...
Continue ReadingYour website and social media platforms are the face of your business. Existing customers, prospects and, journalists, will look at them to find out more about your business and what your brand stands for. When a company says it is the "best," "amazing," "unprecedented," we...
Continue ReadingDuring a media interview, did the reporter throw you a leading or curveball question that took you off topic? Then “pivoting” or “bridging” - where the interviewee responds to a question by going back to the talking points s/he brought to an interview is a public...
Continue ReadingI’m a big fan of the Broadway musical, Hamilton, and one of my favorite songs is “The Room Where It Happens.” Not only is the music memorable and captivating, I simply love the message. Don’t we all want to be in the center of things...
Continue ReadingEvery 4 years, I fret about telling clients (with a non-political message) that it will be challenging to get earned media coverage until after the election. With such a fraught election in November, it will be even more difficult unless your story is directly connected...
Continue ReadingI've been busy lately, helping clients to craft COVID-19 related messages that also showcase their core brand values. Here are some great tips from PR News to help you prepare your COVID communications: Have a variety of materials prepared - with versions for different target...
Continue ReadingBeing featured in an industry publication can be your PR launching pad. It'll also make your mother "kvell" (proud). I’ve been fortunate to have been featured in @PRWeek, a noted public relations industry publication several times, which was a personal thrill but also a great sales...
Continue ReadingWhat communications lessons are there in the new autobiography written by Disney's CEO? In Bob Iger's, "The Ride of a Lifetime," there is one of the most valuable lessons any PR person can learn about working with executives - direct and honest communication between PR counsel...
Continue ReadingStarting and building a new company involves way more than creating a product or service and a smart, competent team. It also includes shaping and creating a new brand image and reputation and driving attention in the marketplace. Public relations can directly impact a new...
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What makes a great PR/media spokesperson? Consider these 4 must-have traits....
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