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What would happen if your company or brand was suddenly called out and under fire?
crisis communication, crisis, media relations, strategy
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WantLeverage

Strategic insights from master marketers, networkers and brand storytellers

“We’re Not Entitled To An Audience”

“We’re not entitled to an audience… … the work we most want to do…— it might not resonate with the audience we bring it to. There’s no guarantee, none at all. But that doesn’t mean we shouldn’t show up.” This quote from marketing guru Seth…

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Local Media Has Become the Go-To Source for Pandemic-Related News

According to a Savanta poll, local media has become a go-to source for pandemic-related news… and is perhaps, the perfect place to pitch and promote your company story. Often understaffed, journalists at these news outlets are increasingly interested in local workplace stories with one caveat…they…

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Does Integrity Play A Role in Your Communications?

“Integrity is doing the right thing, even when no one is watching.” – C.S. Lewis I’ve been thinking a lot about integrity recently, especially after watching the moving documentary, “The Way I See It” about Pete Souza, the White House photographer for Presidents Obama and…

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