I was told, “When I saw a video clip on your LinkedIn, I knew you’d be a great fit for my podcast.”Here’s my best advice for securing a podcast booking: Research: Make a list of podcasts that align with your topic. Ex.: A simple Google…
Continue ReadingA 20th business anniversary is worth celebrating, but isn’t necessarily headline news. So when a client- an professional org for executive women – said they wanted media coverage of their 20th anniversary, I dug deeper. After some discussion, we realized there was a bigger story…
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This brand lost 1.2 million followers by firing an employee. A Sherwin-Williams part-timer created a personal TikTok account, amassing 1.2 million followers (!), reaching younger, potential new customers – who were also fascinated by the paint mixing process. He was fired for gross misconduct. Crazy, right? Don’t…
Continue Reading“Can you get our CEO on CNBC’s Squawk Box (a popular TV news show that features business and political leaders)” A client’s CMO asked this of me, to which I responded, “It depends.” We always consider the client’s business objectives first when designing a PR…
Continue Reading“We’re not entitled to an audience… … the work we most want to do…— it might not resonate with the audience we bring it to. There’s no guarantee, none at all. But that doesn’t mean we shouldn’t show up.” This quote from marketing guru Seth…
Continue ReadingWith widespread media consolidation and the need to produce stories that work on traditional and online platforms, journalists have less bandwidth to do actual reporting than ever before. To get media coverage, it’s expected that the PR pro who is suggesting the story will find/vet…
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According to a Savanta poll, local media has become a go-to source for pandemic-related news… and is perhaps, the perfect place to pitch and promote your company story. Often understaffed, journalists at these news outlets are increasingly interested in local workplace stories with one caveat…they…
Continue ReadingPhoto Companies seeking credible brand ambassadors to spread the word about their products and services need look no further than their own employees. The new Red Havas’ Meaningful Brands survey found 84% of people think brands should communicate honestly about commitments and promises – but…
Continue ReadingAre you wondering what the PR objectives should be for your public relations campaign? In addition to elevating brand awareness, the campaign should also drive website traffic and sales leads, and measurably move forward your organizations’ business goals. Consider these 3 PR goals: Raise Brand…
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“Integrity is doing the right thing, even when no one is watching.” – C.S. Lewis I’ve been thinking a lot about integrity recently, especially after watching the moving documentary, “The Way I See It” about Pete Souza, the White House photographer for Presidents Obama and…
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