By Isabeau Touchard Why are you creating content? Who are you creating it for, and what makes your content stand out amongst other companies in your industry These are all important questions to ask yourself when creating your content marketing strategy (CMS). There are so many...
Continue ReadingBy Isabeau Touchard Virtual or Computer Generated influencers (CGI) can be particularly appealing to companies and brands, according to Influential’s CEO Ryan Detert. It can be less risky than partnering with a human because there is greater control over the image. For many companies, a virtual...
Continue ReadingBy Isabeau Touchard Smart devices are capable of cutting-edge abilities such as shopping, talking to chatbots and controlling other smart devices both at home and at work. These artificial Intelligence (AI) systems come with even more advanced features associated with human intelligence such as learning, perception,...
Continue ReadingA few years ago, Steven Schragis was dropping his daughter off for her freshman year of college in upstate New York. During his visit, the school had roughly one dozen professors giving various short talks on their areas of expertise. As he listened to the...
Continue ReadingOne of the main reasons companies hire a public relations agency is to provide strategic communications counsel to senior management on a variety of issues, many of which can affect their reputation. These may include brand positioning, the timing and content of business announcements, crisis...
Continue ReadingHave you ever daydreamed of running away to become a mermaid? What woman wouldn’t want to swim in fresh water all day, show off her six-pack abs in a cute bikini top and trade in shaving her legs for a sexy, iridescent fin? These magical...
Continue ReadingLindblad Expeditions has joined forces with One Day University to add a lecture program to a number of expedition sailings in 2019. “We basically wanted to create an experience that people wouldn’t expect, and go beyond what was usually done,” said Steven Schragis, founder and...
Continue ReadingKristen Wall Influencer marketing continues to evolve, and has even more potential to modernize the way advertising and marketing content is created. In the past, brands didn't have the ability to hyper target specific-based customer segments because they were using large broadcast channels which generalized everyone,...
Continue ReadingIf your doctor prescribes antibiotics, should you take them without asking any questions? Probably not. Up to one-third of all antibiotics prescribed are deemed medically unnecessary by the CDC. Many people also suffer from reactions that range from mild to severe. CareDash spoke with Dave...
Continue ReadingBy Kristen Wall What makes brands like Nike, Apple, and Disney so successful? The inclusion of four very significant brand marketing tools: a mission and vision statement, memorable taglines and slogans. Understanding the differences between these branding tools are essential to defining your company’s core goals...
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