‘Tis the season to be lunching and this week, the crowd at Michael’s was celebrating the season with plenty of handshakes and air kisses all around the dining room. I was joined today by award-winning journalist Jeannie Ralston, founding editor and “adventurer-in-chief” of NextTribe, a digital magazine...
Continue ReadingBy Gabrielle Napoli The use of Instagram as a marketing tool has grown exponentially since its launch in 2013. With an estimated 1 billions users, the photo sharing platform has become integral for organizations of all types and sizes to promote their business, increase visibility, build...
Continue ReadingEstamos seguras de que con estos regalos no vas a defraudar a ningún miembro de tu familia. Hay para todos los gustos y de todos los precios. Read here. ...
Continue ReadingWhile it's true that the fourth quarter of the year can mean a slower news cycle, it doesn't mean that companies and brands should hold back on releasing their news. In fact, just the opposite is true. Although it may seem counter intuitive to release news...
Continue ReadingCruise-goers typically look forward to relaxing by the pool with a drink in hand or spending the day in the spa, but more lines are eager to give you intellectual fare as wellSupplementing the cooking classes, yoga sessions and naturalist briefings common on most cruise...
Continue ReadingIt seems like your Pre-K kid is in a perpetual state of discovery and motion. In our annual quest for the best and the brightest gifts for preschoolers, we found the new toys and gadgets that are as unique as she is. Wild Things Blanket Unicorn popularity...
Continue ReadingMarketing and public relations can be powerful tools for any organization, allowing business leaders to inform their target audiences about important news, product announcements, and services. Clients will often remark, “I can see this as a New York Times story,” but in fact, the situation...
Continue ReadingHow Message Training Makes A Difference: 3 Tips When discussing the framework for an upcoming media interview with a local television station, a client remarked, “I’ve done so many media interviews, I don’t really need any more preparation. I can handle this one myself.” This signaled...
Continue ReadingFor toy and entertainment brands, Instagram is the "golden ticket" to build a fan base. The visual nature of Instagram and its ability to edit and share photos and videos is why it is so important for your brand to take advantage and make the most of it. Read the...
Continue ReadingBy Isabeau Touchard Why are you creating content? Who are you creating it for, and what makes your content stand out amongst other companies in your industry These are all important questions to ask yourself when creating your content marketing strategy (CMS). There are so many...
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