Just like any relationship, marketers and agencies need to cultivate and maintain their union—and not just during the honeymoon phase. New research from (WantLeverage client) Provoke Insights shows that while cost is the biggest factor driving account reviews, several potential problems can result in agency-marketer relationships...
Continue ReadingBy Amanda Livingston Social media influencers can be incredibly helpful in promoting your company, service or brand on their own websites/blogs, Instagram, Twitter, YouTube or Facebook, because of their strength as tastemakers. That said, “fake followers” and “false engagement” is an ongoing dilemma. This means that...
Continue ReadingBy Amanda Livingston Continuing our series on marketing communications trends, machine learning - a type of artificial intelligence where computers are used to figure out human capacity for reasoning and knowledge to complete tasks - will continue to develop and meet challenges in marketing. Look for...
Continue ReadingBy Amanda Livingston Following last week’s post on drone journalism, this week we’ll look at how virtuality will continue to develop into a vital storytelling tool both in journalism and public relations. Virtuality is a means of using technology to create dramatic, immersive experiences which allow...
Continue ReadingI'm proud to be an alum of the S.I. Newhouse School of Public Communications at Syracuse University, where I received my Masters in Communications Management in 2010. Although Public relations is a relatively young field, with new and emerging technology, it continues to evolve and...
Continue Reading’Tis officially the season for gift-giving. For us, that’s a full month (31 days!) in which we’ll be providing gift ideas for everyone on your list with our Unwrapped holiday gift guides. So make your holiday shopping a breeze this season, and let us help...
Continue ReadingMy hands get restless. They’re not just your average fiddlers, either. They act independently from my brain — tiny, incorrigible beasts that cause actual, real-life damage: pick scabs until they bleed, unravel the sleeves of expensive sweaters. There is a whole market of products targeting people...
Continue ReadingEvery year, holiday gift-givers struggle to find unique and affordable gifts for the people in their lives. Read on for 25 fantastic presents for less than $100. They're sure to charm even the pickiest person on your gift list. See Speks featured here....
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