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What would happen if your company or brand was suddenly called out and under fire?
crisis communication, crisis, media relations, strategy
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WantLeverage

Strategic insights from master marketers, networkers and brand storytellers

Does Integrity Play A Role in Your Communications?

[caption id="attachment_58818" align="alignnone" width="607"] "Hats off - this is underneath the dust jacket of Pete Souza's new book." by Karl Horton is licensed under CC BY-SA 2.0[/caption] “Integrity is doing the right thing, even when no one is watching.” - C.S. Lewis I’ve been thinking a lot...

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Does Your Media Spokesperson Establish Brand Trust?

  In Dr. Fauci we trust. 2020 has been an emotional rollercoaster. During a time of erratic political leadership and a pandemic, the nation’s leading immunologist, Dr. Anthony Fauci is someone people can trust and count on for the truth. As Ragan Communications and PR Daily explains,...

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Zoom Audio Quality Can Make Or Break A Media Interview

Huh? Wadja say? That's what happened during a pundit's national TV interview last night via Zoom due to intense echoing and overall poor audio quality. It completely diminished his appearance on national TV! How can you prevent this from happening during your next Zoom media interview? 🔊Make sure...

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Brands Show Public Support For Non Partisan Issues

I voted this morning for President of the United States. During this election period, there were more brands showing public support for non partisan issues which can yield numerous benefits. Here are things to consider for the next election: 🗽Focus on community engagement vs. supporting political issues which...

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I Actually Like Mondays

Contrary to many, I actually like Mondays. That’s because the start of the week -Monday and Tuesday- are when reporters prefer to receive queries or pitches about future stories. This gives them time to review and plan out their content.  What else do reporters want?  ✅They prefer...

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Content Doesn’t Win; Optimized Content Wins

Is your company one of the 30 million using LinkedIn as a marketing platform, presenting your brand as industry leaders and connect with partners? Here are 6 tips to make your company LinkedIn page standout: ✔️Optimize your LinkedIn company page, checking how the page preview looks as you add content. ✔️Choose a...

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