Thought leadership Archives - WantLeverage
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Thought leadership

If You’re Honest And Authentic, You Can’t Lose

“No matter what happens on the battlefield of business, if you’re honest and authentic, you can’t lose.” Watching last night’s debate, the candidates’ very different communication styles illuminated the importance of creating trust with key stakeholders. This leads to brand affinity, loyalty, engagement and sales….

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Is Your New Company Using PR to Build Its Business? 3 Takeaways

Starting and building a new company involves way more than creating a product or service and a smart, competent team. It also includes shaping and creating a new brand image and reputation and driving attention in the marketplace. Public relations can directly impact a new…

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