Thought leadership Archives - WantLeverage
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Thought leadership

Position Industry Authority by Booking Podcast Interviews

[caption id="attachment_59022" align="alignnone" width="768"] Image by Csaba Nagy from Pixabay[/caption] I was told, "When I saw a video clip on your LinkedIn, I knew you'd be a great fit for my podcast.”Here’s my best advice for securing a podcast booking: Research: Make a list of podcasts...

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Can You Get Us On Squawk Box?

[caption id="attachment_59000" align="alignnone" width="768"] Image by Free-Photos from Pixabay[/caption] “Can you get our CEO on CNBC’s Squawk Box (a popular TV news show that features business and political leaders)" A client's CMO asked this of me, to which I responded, “It depends.” We always consider the client’s...

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Zoom Audio Quality Can Make Or Break A Media Interview

Huh? Wadja say? That's what happened during a pundit's national TV interview last night via Zoom due to intense echoing and overall poor audio quality. It completely diminished his appearance on national TV! How can you prevent this from happening during your next Zoom media interview? 🔊Make sure...

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If You’re Honest And Authentic, You Can’t Lose

“No matter what happens on the battlefield of business, if you’re honest and authentic, you can’t lose.” Watching last night’s debate, the candidates’ very different communication styles illuminated the importance of creating trust with key stakeholders. This leads to brand affinity, loyalty, engagement and sales. Here are...

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Is Your New Company Using PR to Build Its Business? 3 Takeaways

Starting and building a new company involves way more than creating a product or service and a smart, competent team. It also includes shaping and creating a new brand image and reputation and driving attention in the marketplace. Public relations can directly impact a new...

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