After many years of doing PR for clients, I still get excited when they appear in the media. So, when my client’s most recent contributed article ran on HealthyWomen, a popular women’s health and wellness site, I was psyched. That’s when I started going through my…
Continue ReadingI was told, “When I saw a video clip on your LinkedIn, I knew you’d be a great fit for my podcast.”Here’s my best advice for securing a podcast booking: Research: Make a list of podcasts that align with your topic. Ex.: A simple Google…
Continue Reading“Can you get our CEO on CNBC’s Squawk Box (a popular TV news show that features business and political leaders)” A client’s CMO asked this of me, to which I responded, “It depends.” We always consider the client’s business objectives first when designing a PR…
Continue ReadingHuh? Wadja say? That’s what happened during a pundit’s national TV interview last night via Zoom due to intense echoing and overall poor audio quality. It completely diminished his appearance on national TV! How can you prevent this from happening during your next Zoom media…
Continue Reading“No matter what happens on the battlefield of business, if you’re honest and authentic, you can’t lose.” Watching last night’s debate, the candidates’ very different communication styles illuminated the importance of creating trust with key stakeholders. This leads to brand affinity, loyalty, engagement and sales….
Continue ReadingEvery 4 years, I fret about telling clients (with a non-political message) that it will be challenging to get earned media coverage until after the election. With such a fraught election in November, it will be even more difficult unless your story is directly connected…
Continue ReadingStarting and building a new company involves way more than creating a product or service and a smart, competent team. It also includes shaping and creating a new brand image and reputation and driving attention in the marketplace. Public relations can directly impact a new…
Continue Reading