Featured Blog Archives - WantLeverage
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Featured Blog

A Company Anniversary Isn’t Necessary Headline News

[caption id="attachment_59019" align="alignnone" width="768"] Image by C B from Pixabay[/caption] A 20th business anniversary is worth celebrating, but isn’t necessarily headline news. So when a client- an professional org for executive women - said they wanted media coverage of their 20th anniversary, I dug deeper. After some discussion,...

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This Brand Lost 1.2 Million Followers By Firing an Employee Brand Ambassador

[caption id="attachment_59003" align="alignnone" width="768"] Image by Полина Андреева from Pixabay[/caption] This brand lost 1.2 million followers by firing an employee. A Sherwin-Williams part-timer created a personal TikTok account, amassing 1.2 million followers (!), reaching younger, potential new customers - who were also fascinated by the paint mixing process. He...

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Can You Get Us On Squawk Box?

[caption id="attachment_59000" align="alignnone" width="768"] Image by Free-Photos from Pixabay[/caption] “Can you get our CEO on CNBC’s Squawk Box (a popular TV news show that features business and political leaders)" A client's CMO asked this of me, to which I responded, “It depends.” We always consider the client’s...

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Stating Your Public Relations Goals

[caption id="attachment_58821" align="alignnone" width="768"] Photo by Dylan Nolte[/caption] Are you wondering what the PR objectives should be for your public relations campaign? In addition to elevating brand awareness, the campaign should also drive website traffic and sales leads, and measurably move forward your organizations’ business goals. Consider...

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Does Integrity Play A Role in Your Communications?

[caption id="attachment_58818" align="alignnone" width="607"] "Hats off - this is underneath the dust jacket of Pete Souza's new book." by Karl Horton is licensed under CC BY-SA 2.0[/caption] “Integrity is doing the right thing, even when no one is watching.” - C.S. Lewis I’ve been thinking a lot...

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If You’re Honest And Authentic, You Can’t Lose

“No matter what happens on the battlefield of business, if you’re honest and authentic, you can’t lose.” Watching last night’s debate, the candidates’ very different communication styles illuminated the importance of creating trust with key stakeholders. This leads to brand affinity, loyalty, engagement and sales. Here are...

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