A picture really is worth a thousand words. Because, it tells a story. President Biden’s coronavirus vaccination told an important story. He received it on live television. It was his way of sending a message to Americans that the vaccine is safe to take. And,…
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I was struck by so many of the inaugural moments yesterday and thought of how companies and brands could leverage them. Biden’s unusual visit – with the other former presidents and their wives – to pay their respects at the Tomb of the Unknowns…
Continue ReadingNow is a prime time to do a key message analysis for your company or brand. Typically, we keep a Message Architecture spreadsheet for clients, where we store an outline of their communications goals, key messages as well as their boilerplate, “About” description and other…
Continue ReadingPetco changed its corporate logo, removing the blue cat and red dog. Consumers went ballistic. One said, “Your new logo is cold and lifeless.” The brand responded, “Ruff (dog) and Mews (cat) are here to stay,” but is standing by its new logo. Right or…
Continue ReadingOne of the things I’m pretty jazzed about is seeing such a diverse range of individuals including incredible, accomplished women in Biden’s cabinet. In addition to female picks for leading national security and economic positions, Biden and Harris have put together an all female communications…
Continue ReadingI was speaking to a prospect about her public relations plans, when she said, “We need help with creating key messages; I know you’ll find the right words that resonate.” Indeed, words matter. Key messages are the points of brand recognition you want your target…
Continue ReadingA picture really is worth a thousand words because it tells a story. President Elect Biden coronavirus vaccination yesterday told an important story. He received it on live television. It was his way of sending a message to Americans that the vaccine is safe to…
Continue Reading“My parents are thinking of selling our family owned accounting business in the next few years but it’s a “best kept secret.” Can PR help us to attract the right buyers? The answer is yes AND now’s the time to start building and publicly promoting…
Continue Reading“We’ve been flying under the radar for so long,” a client shared. “Now need to ramp up our visibility to attract potential buyers [of our family owned business].” In response, I developed a public relations strategy which included website content updates, case studies, media relations…
Continue ReadingAre you wondering what the PR objectives should be for your public relations campaign? In addition to elevating brand awareness, the campaign should also drive website traffic and sales leads, and measurably move forward your organizations’ business goals. Consider these 3 PR goals: Raise Brand…
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