PR counsel Archives - WantLeverage
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PR counsel

Stating Your Public Relations Goals

[caption id="attachment_58821" align="alignnone" width="768"] Photo by Dylan Nolte[/caption] Are you wondering what the PR objectives should be for your public relations campaign? In addition to elevating brand awareness, the campaign should also drive website traffic and sales leads, and measurably move forward your organizations’ business goals. Consider...

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Does Integrity Play A Role in Your Communications?

[caption id="attachment_58818" align="alignnone" width="607"] "Hats off - this is underneath the dust jacket of Pete Souza's new book." by Karl Horton is licensed under CC BY-SA 2.0[/caption] “Integrity is doing the right thing, even when no one is watching.” - C.S. Lewis I’ve been thinking a lot...

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Content Doesn’t Win; Optimized Content Wins

Is your company one of the 30 million using LinkedIn as a marketing platform, presenting your brand as industry leaders and connect with partners? Here are 6 tips to make your company LinkedIn page standout: ✔️Optimize your LinkedIn company page, checking how the page preview looks as you add content. ✔️Choose a...

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If You’re Honest And Authentic, You Can’t Lose

“No matter what happens on the battlefield of business, if you’re honest and authentic, you can’t lose.” Watching last night’s debate, the candidates’ very different communication styles illuminated the importance of creating trust with key stakeholders. This leads to brand affinity, loyalty, engagement and sales. Here are...

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