“We’re not entitled to an audience…
… the work we most want to do…— it might not resonate with the audience we bring it to. There’s no guarantee, none at all. But that doesn’t mean we shouldn’t show up.”
This quote from marketing guru Seth Godin speaks to the importance of companies/brands being omnipresent to the audiences that matter to them. This is what drives long term brand loyalty and affinity.
Here’s how you’ll know your marketing and PR are working to attract targets:
????Number and quality of press clippings
????Media impressions
????Social media engagement – likes, comments, shares
????Website traffic
????Lead sourcing
How has your company/brand’s public presence been getting traction?
