storytelling Archives - WantLeverage

137

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storytelling

August 12, 2019

In Blog, Featured Blog, nonprofits, storytelling, Uncategorized

By Julie Livingston

First Person Storytelling Accentuates Nonprofit Mission

Personal storytelling can accentuate a nonprofits' mission and message There's a ton of competition for media coverage among nonprofits. Our recent work with an education-focused nonprofit reveals the impact of first person storytelling to accentuate the nonprofits mission and key messages. We've been digging...

November 13, 2016

In Blog, communications strategy, storytelling

By Julie Livingston

The 4 P’s of Storytelling

In essence, publicists are storytellers. Our role is to elevate a company or brand so that it resonates with numerous audiences including the media. Being able to tell those stories in uniquely powerful ways is increasing. Some of the world’s biggest brands, including United Airlines,...