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The media landscape has undergone a huge shift since COVID-19. There’s been further consolidation of media companies, an increase in reporters covering multiple beats (meaning they have less bandwidth⏱️ to review pitches) and, due to safety concerns, limited availability of photographers getting out into the field.

Here are 6 things to consider:
????Due to COVID, reporters are more open to accepting photos and video from their interview sources. Have yours ready when reaching out to the media.
????Companies that have professionally produced photos and b-roll footage are in a stronger position to get media coverage.
????B-roll is undirected, atmospheric video footage to enrich the story you’re trying to tell. For example, b-roll footage for an annual conference/trade event will feature the trade show in action – the show’s brand identity, exhibit floor/traffic, people engaged in meetings, etc.
????JPEG is the preferred digital photo format. B-roll footage should be from 15 seconds to 1 minute long for editing purposes.
????Shoot photos in both horizontal and vertical layouts so journalists can chose what works best.

???? If you have an online newsroom (and you should!) post downloadable JPEGs including executive headshots, logo file so it’s easy for reporters to access.

Do you/your company have current photos or b roll footage available?

Julie Livingston

Author Julie Livingston

Julie Livingston is president/founder of WantLeverage Communications

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