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The media landscape has undergone a huge shift since COVID-19. There’s been further consolidation of media companies, an increase in reporters covering multiple beats (meaning they have less bandwidth⏱️ to review pitches) and, due to safety concerns, limited availability of photographers getting out into the field.

Here are 6 things to consider:
📸Due to COVID, reporters are more open to accepting photos and video from their interview sources. Have yours ready when reaching out to the media.
📸Companies that have professionally produced photos and b-roll footage are in a stronger position to get media coverage.
📸B-roll is undirected, atmospheric video footage to enrich the story you’re trying to tell. For example, b-roll footage for an annual conference/trade event will feature the trade show in action – the show’s brand identity, exhibit floor/traffic, people engaged in meetings, etc.
📸JPEG is the preferred digital photo format. B-roll footage should be from 15 seconds to 1 minute long for editing purposes.
📸Shoot photos in both horizontal and vertical layouts so journalists can chose what works best.

📸 If you have an online newsroom (and you should!) post downloadable JPEGs including executive headshots, logo file so it’s easy for reporters to access.

Do you/your company have current photos or b roll footage available?

Julie Livingston

Author Julie Livingston

Julie Livingston is president/founder of WantLeverage Communications

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