The media landscape has undergone a huge shift since COVID-19. There’s been further consolidation of media companies, an increase in reporters covering multiple beats (meaning they have less bandwidth⏱️ to review pitches) and, due to safety concerns, limited availability of photographers getting out into the...
Continue Reading“No matter what happens on the battlefield of business, if you’re honest and authentic, you can’t lose.” Watching last night’s debate, the candidates’ very different communication styles illuminated the importance of creating trust with key stakeholders. This leads to brand affinity, loyalty, engagement and sales. Here are...
Continue ReadingYour website and social media platforms are the face of your business. Existing customers, prospects and, journalists, will look at them to find out more about your business and what your brand stands for. When a company says it is the "best," "amazing," "unprecedented," we...
Continue ReadingAre press releases still a relevant news distribution tool? Or, are they outdated with limited relevance in a digital world? A recent study analyzed a random sample of 1,052 press releases extracted from the raw Google News database of millions of news stories from 2016...
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