Marketing & Branding Archives - WantLeverage
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Marketing & Branding

Position Industry Authority by Booking Podcast Interviews

[caption id="attachment_59022" align="alignnone" width="768"] Image by Csaba Nagy from Pixabay[/caption] I was told, "When I saw a video clip on your LinkedIn, I knew you'd be a great fit for my podcast.”Here’s my best advice for securing a podcast booking: Research: Make a list of podcasts...

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Can You Get Us On Squawk Box?

[caption id="attachment_59000" align="alignnone" width="768"] Image by Free-Photos from Pixabay[/caption] “Can you get our CEO on CNBC’s Squawk Box (a popular TV news show that features business and political leaders)" A client's CMO asked this of me, to which I responded, “It depends.” We always consider the client’s...

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Employees Are The Most Believable Brand Ambassadors

Photo  Companies seeking credible brand ambassadors to spread the word about their products and services need look no further than their own employees. The new Red Havas’ Meaningful Brands survey found 84% of people think brands should communicate honestly about commitments and promises – but only 38%...

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Is Your New Company Using PR to Build Its Business? 3 Takeaways

Starting and building a new company involves way more than creating a product or service and a smart, competent team. It also includes shaping and creating a new brand image and reputation and driving attention in the marketplace. Public relations can directly impact a new...

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