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influencers

Influencer Marketing Continues to Evolve

Kristen Wall Influencer marketing continues to evolve, and has even more potential to modernize the way advertising and marketing content is created. In the past, brands didn't have the ability to hyper target specific-based customer segments  because they were using large broadcast channels which generalized everyone,...

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5 Ways to Tell If Social Media Influencers Followers Are Fake

By Amanda Livingston Social media influencers can be incredibly helpful in promoting your company, service or brand on their own websites/blogs, Instagram, Twitter, YouTube or Facebook, because of their strength as tastemakers. That said, “fake followers” and “false engagement” is an ongoing dilemma. This means that...

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