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Brand ambassadors

January 11, 2021

In Blog, Brand ambassadors, branding, Customer Engagement, Marketing & Branding, Marketing Communications

By Julie Livingston

Getting your branding right

Petco changed its corporate logo, removing the blue cat and red dog. Consumers went ballistic. One said, “Your new logo is cold and lifeless.” The brand responded, “Ruff (dog) and Mews (cat) are here to stay,” but is standing by its new logo. Right or…

November 10, 2020

In Blog, Brand ambassadors, influencers, Innovations, Integrity, Marketing & Branding

By Julie Livingston

Employees Are The Most Believable Brand Ambassadors

Photo Companies seeking credible brand ambassadors to spread the word about their products and services need look no further than their own employees. The new Red Havas’ Meaningful Brands survey found 84% of people think brands should communicate honestly about commitments and promises – but…

Brand ambassadors

Getting your branding right

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