Marketing and public relations can be powerful tools for any organization, allowing business leaders to inform their target audiences about important news, product announcements, and services. Clients will often remark, “I can see this as a New York Times story,” but in fact, the situation...
Continue ReadingFor toy and entertainment brands, Instagram is the "golden ticket" to build a fan base. The visual nature of Instagram and its ability to edit and share photos and videos is why it is so important for your brand to take advantage and make the most of it. Read the...
Continue ReadingBeing seen and heard in a cluttered media landscape can be extremely challenging. Within the past five years, the media landscape has changed incrementally. This means that reporters who were industry specialists are now covering multiple beats. With little time available to sift through the...
Continue ReadingBeing a communications professional, I was intrigued by a recent Harvard Business Review article that made a connection between poor business writing and productivity in the workplace. In a survey of 547 businesspeople who write at least two hours (in addition to email) and read 25.5...
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