I was speaking to a prospect about her public relations plans, when she said, “We need help with creating key messages; I know you’ll find the right words that resonate.” Indeed, words matter. Key messages are the points of brand recognition you want your target…
Continue ReadingAfter many years of doing PR for clients, I still get excited when they appear in the media. So, when my client’s most recent contributed article ran on HealthyWomen, a popular women’s health and wellness site, I was psyched. That’s when I started going through my…
Continue ReadingYour website and social media platforms are the face of your business. Existing customers, prospects and, journalists, will look at them to find out more about your business and what your brand stands for. When a company says it is the “best,” “amazing,” “unprecedented,” we…
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