“No matter what happens on the battlefield of business, if you’re honest and authentic, you can’t lose.”

Watching last night’s debate, the candidates’ very different communication styles illuminated the importance of creating trust with key stakeholders. This leads to brand affinity, loyalty, engagement and sales.

Here are 5 tips to building brand trust:
????Create engaging content that is useful and educational so it consistently draws people in. Address your stakeholder’s “pain points” which demonstrates how well you understand their needs.
????Consider your website like a welcome mat. Highlight how you help to solve problems so people will get what you do and how it can help them.
????Show your humanity by expressing empathy/concern- about the things they care about. Be transparent especially in light of industry crises and/or controversy.
????Exceed expectations by consistently posting content for blogs, video or podcasts. Once people notice, they will expect to come to you for news and information.
????Increase online reviews/testimonials on your site, social media platforms and industry directories. What others say about you/your brand will affect your bottom line.

How does your business create trust with its key audiences?