March 24, 2019
Who’s Your Company PR/Media Spokesperson?: 4 Must-Have Traits
What makes a great PR/media spokesperson? Consider these 4 must-have traits....
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media
October 3, 2018
Your Content Marketing Strategy: 4 Tips
By Isabeau Touchard Why are you creating content? Who are you creating it for, and what makes your content stand out amongst other companies in your industry These are all important questions to ask yourself when creating your content marketing strategy (CMS). There are so many...
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September 26, 2018
Human or Robot? Brands Are Buying Into CGI Influencers. Should You?
By Isabeau Touchard Virtual or Computer Generated influencers (CGI) can be particularly appealing to companies and brands, according to Influential’s CEO Ryan Detert. It can be less risky than partnering with a human because there is greater control over the image. For many companies, a virtual...
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November 14, 2017
How Can The Media Maintain Trust With Its Audiences?
As a public relations agency, we often guide clients as to how to get individuals, products and services featured in the media. This improves company visibility and credibility. Yet, this year, the credibility of the media itself is being threatened. Is what the media is...
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June 9, 2016
Muhammad Ali Packed a PR Punch
When news spread of Muhammad Ali's passing recently, it sparked a wonderful and vivid memory for me. In the early 2000's I was a Director, Corporate Communications at Scholastic, the global children's publishing and entertainment company. The office was always buzzing with activity, whether it...
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