As 2020 draws to a close, do you have some good media stories to recap? Consider sending out a reminder to employees, your board of directors and investors about the media coverage your company garnered over the last year. Why? Because that exposure tells a…
Continue Reading“Our CEO has been contacted by Inc. Magazine for an interview. What’s better – a media interview by phone/Zoom OR one by email?” Each one has its merits. Both provide great opportunities to establish rapport and exhibit your strength as an information source. As with any media…
Continue ReadingA 20th business anniversary is worth celebrating, but isn’t necessarily headline news. So when a client- an professional org for executive women – said they wanted media coverage of their 20th anniversary, I dug deeper. After some discussion, we realized there was a bigger story…
Continue ReadingWith widespread media consolidation and the need to produce stories that work on traditional and online platforms, journalists have less bandwidth to do actual reporting than ever before. To get media coverage, it’s expected that the PR pro who is suggesting the story will find/vet…
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According to a Savanta poll, local media has become a go-to source for pandemic-related news… and is perhaps, the perfect place to pitch and promote your company story. Often understaffed, journalists at these news outlets are increasingly interested in local workplace stories with one caveat…they…
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“Integrity is doing the right thing, even when no one is watching.” – C.S. Lewis I’ve been thinking a lot about integrity recently, especially after watching the moving documentary, “The Way I See It” about Pete Souza, the White House photographer for Presidents Obama and…
Continue ReadingIn Dr. Fauci we trust. 2020 has been an emotional rollercoaster. During a time of erratic political leadership and a pandemic, the nation’s leading immunologist, Dr. Anthony Fauci is someone people can trust and count on for the truth. As Ragan Communications and PR…
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What makes a great PR/media spokesperson? Consider these 4 must-have traits.
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