By Isabeau Touchard Why are you creating content? Who are you creating it for, and what makes your content stand out amongst other companies in your industry These are all important questions to ask yourself when creating your content marketing strategy (CMS). There are so many...
Continue ReadingBy Isabeau Touchard Virtual or Computer Generated influencers (CGI) can be particularly appealing to companies and brands, according to Influential’s CEO Ryan Detert. It can be less risky than partnering with a human because there is greater control over the image. For many companies, a virtual...
Continue ReadingAs a public relations agency, we often guide clients as to how to get individuals, products and services featured in the media. This improves company visibility and credibility. Yet, this year, the credibility of the media itself is being threatened. Is what the media is...
Continue ReadingWhen news spread of Muhammad Ali's passing recently, it sparked a wonderful and vivid memory for me. In the early 2000's I was a Director, Corporate Communications at Scholastic, the global children's publishing and entertainment company. The office was always buzzing with activity, whether it...
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