Does Your Media Spokesperson Establish Brand Trust?
In Dr. Fauci we trust.
2020 has been an emotional rollercoaster. During a time of erratic political leadership and a pandemic, the nation’s leading immunologist, Dr. Anthony Fauci is someone people can trust and count on for the truth. As Ragan Communications and PR Daily explains, he’s a highly competent communicator who has modeled the way leaders in any industry should perform in a crisis situation.
Here are top takeaways:
Show empathy: Through his warm facial expression and direct eye contact, Fauci communicates genuine concern for people and their well being.
Simply Put: Fauci’s a leading scientist, but is also an expert at using layman’s terms to explain complex data. This builds audience trust.
He’s an “Honest Abe”: Fauci himself said, “If you’re going to make scientific-based public health recommendations, everything has got to be transparent.” He is forthright and honest in his pandemic updates.
Cite Facts With Conviction: Fauci avoids speculation and focuses on the facts. When Pres. Trump said a vaccine would be approved by October, Fauci firmly disagreed and didn’t mince words.
What public figure do you trust and why?