Does Your Media Spokesperson Establish Brand Trust? - WantLeverage
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Does Your Media Spokesperson Establish Brand Trust?

Does Your Media Spokesperson Establish Brand Trust?

 

In Dr. Fauci we trust.

2020 has been an emotional rollercoaster. During a time of erratic political leadership and a pandemic, the nation’s leading immunologist, Dr. Anthony Fauci is someone people can trust and count on for the truth. As Ragan Communications and PR Daily explains, he’s a highly competent communicator who has modeled the way leaders in any industry should perform in a crisis situation.

Here are top takeaways:

Show empathy: Through his warm facial expression and direct eye contact, Fauci communicates genuine concern for people and their well being.

Simply Put: Fauci’s a leading scientist, but is also an expert at using layman’s terms to explain complex data. This builds audience trust.

He’s an “Honest Abe”: Fauci himself said, “If you’re going to make scientific-based public health recommendations, everything has got to be transparent.” He is forthright and honest in his pandemic updates.

Cite Facts With Conviction: Fauci avoids speculation and focuses on the facts. When Pres. Trump said a vaccine would be approved by October, Fauci firmly disagreed and didn’t mince words.

What public figure do you trust and why?

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