With widespread media consolidation and the need to produce stories that work on traditional and online platforms, journalists have less bandwidth to do actual reporting than ever before.
To get media coverage, it’s expected that the PR pro who is suggesting the story will find/vet information sources, provide the narrative as well as multimedia imagery so the story will translate across all media platforms.
Depending on the idea/service/product, here’s a list of multimedia items to consider:
📝Information sources to prove points in the story – people who have been affected by the news who are credible/articulate, as well as subject matter experts who can address the subject in layman’s language. Collect their bios, headshots and contact information
📝High resolution photography
📝Professionally shot video footage, including product demonstrations if applicable
📝3D imagery as needed, to illustrate scientific or mechanical stories
📝GIFS to add entertainment value, if applicable
How will you attract journalists to your news story?