Content Doesn’t Win; Optimized Content Wins
Is your company one of the 30 million using LinkedIn as a marketing platform, presenting your brand as industry leaders and connect with partners?
✔️Choose a memorable URL for your brand; It’s optimal to have it match the username you use on other social media sites.
✔️Add your company logo; companies that add their logos get more than 6 times the amount of page visits.
✔️Tell your brand story: This provides visitors with information about your mission, vision, brand values and can improve your ranking in Google and LinkedIn search by up to 30%.
✔️Consider SEO🔍: Include keywords in your company description; Google will preview up to 156 characters of your page’s text.
✔️Share the LinkedIn page URL: Make sure employees know about it so they can follow the page; add a clickable icon to your website footer
One of my favorite LinkedIn company pages is The Walt Disney Company.
Which businesses do you think have the best LinkedIn company page❓