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Content Doesn’t Win; Optimized Content Wins

By October 28, 2020No Comments

Is your company one of the 30 million using LinkedIn as a marketing platform, presenting your brand as industry leaders and connect with partners?

Here are 6 tips to make your company LinkedIn page standout:
✔️Optimize your LinkedIn company page, checking how the page preview looks as you add content.

✔️Choose a memorable URL for your brand; It’s optimal to have it match the username you use on other social media sites.

✔️Add your company logo; companies that add their logos get more than 6 times the amount of page visits.

✔️Tell your brand story: This provides visitors with information about your mission, vision, brand values and can improve your ranking in Google and LinkedIn search by up to 30%.

✔️Consider SEO🔍: Include keywords in your company description; Google will preview up to 156 characters of your page’s text.

✔️Share the LinkedIn page URL: Make sure employees know about it so they can follow the page; add a clickable icon to your website footer

One of my favorite LinkedIn company pages is The Walt Disney Company.

Which businesses do you think have the best LinkedIn company page❓

Julie Livingston

Author Julie Livingston

Julie Livingston is president/founder of WantLeverage Communications

More posts by Julie Livingston