If you want to engage readers on LinkedIn, you can’t just take an “If I post it, they will come” approach. Your posts must be backed by a carefully crafted strategy.

Leveraging LinkedIn is a great way to elevate your visibility and credibility. But if you want the platform to work, you can’t just take an “If I post it, they will come” approach. To foster meaningful engagement and position yourself as a thought leader, your posts must be backed by a carefully crafted strategy.

One important LinkedIn content component is the Call to Action – usually at the end of the post. The point of your LinkedIn content is to not only resonate with your audience, but to also engage them. So, you should be including calls to action in your posts.

Here are some examples of relevant calls to action for LinkedIn:

????End your post with a relevant question, such as “Do your HR and PR teams work together on employer branding?” to prompt comments.

????If you want to drive people to your website, add the URL and a message such as “click on the link in the 1st comment below.” LinkedIn wants people to stay on the platform so putting the link in the 1st comment will often help you get more views

????Create a poll using LinkedIn’s built-in polling functionality. This is a great way to learn what your customers are really thinking. The findings can be used in a future post or blog post

????If you’re promoting a post, incorporate such language as “read more” in the graphic.