By Kristen Wall What makes brands like Nike, Apple, and Disney so successful? The inclusion of four very significant brand marketing tools: a mission and vision statement, memorable taglines and slogans. Understanding the differences between these branding tools are essential to defining your company’s core goals...
Continue ReadingBy Kristen Wall People are getting tired of the negative headlines that circulate their newsfeeds- a place they intend to catch up with friends and connect with their favorite brands, among other things. The repeated exposure of negative news actually has an impact on internet users....
Continue ReadingBy Kristen Wall Trying to gain social media followers can be difficult enough, but getting them to stay and actually engage is where brands often struggle. Engagement includes ongoing feedback and commentary as well as the social amplification of your message such as retweets, "likes" and...
Continue ReadingBy Kristen Wall In 2017, Oxford Dictionaries shortlisted the term “newsjacking” as one of their “Words of the Year.” But what exactly does it mean? As popularized by marketer and author David Meerman Scott, newsjacking is the art and science of injecting your ideas into a...
Continue ReadingBy Kristen Wall The Cambridge Analytica scandal has prompted an internet movement with the hashtag #DeleteFacebook. However, despite how much media coverage this hashtag received, a recent survey from Reuters/Ipsos found that 74 percent of the 2,000 people polled continue to use Facebook daily, with only...
Continue ReadingBy Kristen Wall Ever since Instagram released their story feature, businesses have been able to deepen the relationship between their brand and their followers. This impressive interactive feature, when used in the right way, is an effective means of increasing followers, building engagement, and driving consumer...
Continue ReadingBy Amanda Livingston Continuing our series on marketing communications trends, machine learning - a type of artificial intelligence where computers are used to figure out human capacity for reasoning and knowledge to complete tasks - will continue to develop and meet challenges in marketing. Look for...
Continue ReadingBy Amanda Livingston Following last week’s post on drone journalism, this week we’ll look at how virtuality will continue to develop into a vital storytelling tool both in journalism and public relations. Virtuality is a means of using technology to create dramatic, immersive experiences which allow...
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