Every 4 years, I fret about telling clients (with a non-political message) that it will be challenging to get earned media coverage until after the election. With such a fraught election in November, it will be even more difficult unless your story is directly connected...
Continue ReadingI've been busy lately, helping clients to craft COVID-19 related messages that also showcase their core brand values. Here are some great tips from PR News to help you prepare your COVID communications: Have a variety of materials prepared - with versions for different target...
Continue ReadingStarting and building a new company involves way more than creating a product or service and a smart, competent team. It also includes shaping and creating a new brand image and reputation and driving attention in the marketplace. Public relations can directly impact a new...
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What makes a great PR/media spokesperson? Consider these 4 must-have traits....
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