Public Relations Can Positively Impact Your Brand Reputation
” Hmm, I didn’t think about it THAT way”
That’s one of the phrases clients often say to me. Business is so complicated and fast moving that senior leaders don’t always have time to apply critical thinking to decision making that can affect reputation.
Here are 3 reasons why public relations counsel can positively impact your business:
Outside Perspective: Even savvy business leaders get tunnel vision because they are so enmeshed in their organization. A fresh perspective can shine the light on bigger issues that may be unforeseen or forthcoming.
Timing and Distribution of News: Strategic decisions should be made about how to approach news and business developments that will affect how the company is perceived and how it stands up to competitors.
Crisis Management: At some point, every company will need to grapple with serious issues and crises, in a compressed timeframe. Being able to anticipate and prepare puts the organization in a more powerful position to respond. Experienced PR counsel will provide insights and a crisis plan Acts of God to stock prices, quality issues, personnel debacles and more.
Has your company sought public relations counsel to maintain its industry reputation?