How Message Training Makes A Difference: 3 Tips When discussing the framework for an upcoming media interview with a local television station, a client remarked, “I’ve done so many media interviews, I don’t really need any more preparation. I can handle this one myself.” This signaled...
Continue ReadingFor toy and entertainment brands, Instagram is the "golden ticket" to build a fan base. The visual nature of Instagram and its ability to edit and share photos and videos is why it is so important for your brand to take advantage and make the most of it. Read the...
Continue ReadingBy Isabeau Touchard Why are you creating content? Who are you creating it for, and what makes your content stand out amongst other companies in your industry These are all important questions to ask yourself when creating your content marketing strategy (CMS). There are so many...
Continue ReadingA few years ago, Steven Schragis was dropping his daughter off for her freshman year of college in upstate New York. During his visit, the school had roughly one dozen professors giving various short talks on their areas of expertise. As he listened to the...
Continue ReadingOne of the main reasons companies hire a public relations agency is to provide strategic communications counsel to senior management on a variety of issues, many of which can affect their reputation. These may include brand positioning, the timing and content of business announcements, crisis...
Continue ReadingHave you ever daydreamed of running away to become a mermaid? What woman wouldn’t want to swim in fresh water all day, show off her six-pack abs in a cute bikini top and trade in shaving her legs for a sexy, iridescent fin? These magical...
Continue ReadingLindblad Expeditions has joined forces with One Day University to add a lecture program to a number of expedition sailings in 2019. “We basically wanted to create an experience that people wouldn’t expect, and go beyond what was usually done,” said Steven Schragis, founder and...
Continue ReadingIf your doctor prescribes antibiotics, should you take them without asking any questions? Probably not. Up to one-third of all antibiotics prescribed are deemed medically unnecessary by the CDC. Many people also suffer from reactions that range from mild to severe. CareDash spoke with Dave...
Continue ReadingBy Kristen Wall What makes brands like Nike, Apple, and Disney so successful? The inclusion of four very significant brand marketing tools: a mission and vision statement, memorable taglines and slogans. Understanding the differences between these branding tools are essential to defining your company’s core goals...
Continue Reading"Everybody can get happier, no matter their life circumstances,” said Catherine Sanderson. Happiness is the psychology professor’s wheelhouse. A teacher at Amherst College, she will be coming to lecture in Orlando as part of One Day University. The program selects professors from colleges all over the...
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