” Hmm, I didn’t think about it THAT way” That’s one of the phrases clients often say to me. Business is so complicated and fast moving that senior leaders don’t always have time to apply critical thinking to decision making that can affect reputation. Here…
Continue ReadingIn Dr. Fauci we trust. 2020 has been an emotional rollercoaster. During a time of erratic political leadership and a pandemic, the nation’s leading immunologist, Dr. Anthony Fauci is someone people can trust and count on for the truth. As Ragan Communications and PR…
Continue ReadingHuh? Wadja say? That’s what happened during a pundit’s national TV interview last night via Zoom due to intense echoing and overall poor audio quality. It completely diminished his appearance on national TV! How can you prevent this from happening during your next Zoom media…
Continue ReadingI voted this morning for President of the United States. During this election period, there were more brands showing public support for non partisan issues which can yield numerous benefits. Here are things to consider for the next election: đź—˝Focus on community engagement vs. supporting…
Continue ReadingContrary to many, I actually like Mondays. That’s because the start of the week -Monday and Tuesday- are when reporters prefer to receive queries or pitches about future stories. This gives them time to review and plan out their content. What else do reporters want? …
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“Time isn’t the main thing. It’s the only thing” – Miles Davis As it does every year, Daylight Savings Time, when we move the clock back an hour in the US, fools me…and my cat. This annual ritual also reminds me why timing in public…
Continue ReadingIs your company one of the 30 million using LinkedIn as a marketing platform, presenting your brand as industry leaders and connect with partners? Here are 6 tips to make your company LinkedIn page standout: ✔️Optimize your LinkedIn company page, checking how the page preview looks as you add…
Continue ReadingThe media landscape has undergone a huge shift since COVID-19. There’s been further consolidation of media companies, an increase in reporters covering multiple beats (meaning they have less bandwidth⏱️ to review pitches) and, due to safety concerns, limited availability of photographers getting out into the…
Continue ReadingWith less than 2 weeks before the election, President Trump cut short an interview with Lesley Stahl of 60 Minutes. It was disastrous. While this is an extreme example of mishandling a media interview, it made me think about common mistakes and how to avoid…
Continue Reading“No matter what happens on the battlefield of business, if you’re honest and authentic, you can’t lose.” Watching last night’s debate, the candidates’ very different communication styles illuminated the importance of creating trust with key stakeholders. This leads to brand affinity, loyalty, engagement and sales….
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