Are You Making the Most of Your LinkedIn Content?

If you want meaningful engagement and to position yourself as a thought leader, you can’t just write posts without any strategy behind them. Writing on topics relevant to your audience and on which you have extensive knowledge is a given. I’m talking about strategies that take that content to the next level of visibility. Repeat coverage of these topics consistently so they have more stickiness.

Here are 5 road-tested tips to help you build better content, engage audiences and build followers over time:

???? Post Consistently. Create a schedule laying out a posting cadence and stick to it. I prefer posting for clients on consecutive days to build momentum over time. Current research shows that Tuesdays, Wednesdays, and Thursdays are considered the best days to post on LinkedIn. You’ll need to strike a balance because if you post too infrequently, you will be lost to your audience. But, if you post too much (more than once a day), you risk the chance they will simply scroll right past you due to fatigue.

???? Include a Call to Action. The point of your LinkedIn content is for it to resonate with your audience and engage them. So be sure to include calls to action in your posts. I like to include a question related to the post. A post related to return to work (RTO) may have a call to action message such as, “ Does your company have a return to work policy?” to prompt comments.

If you want to drive people to your website, write something like “click on the link below” or “download my article”.

???? Incorporate Different Formats. Audiences and the LinkedIn algorithm like when you vary your post formats. Switch things up between text posts, videos, images and polls. Enlist colleagues to like and share whenever possible.

Note: Responses to polls on timely topics can provide great data points for future posts. If you’re in Creator Mode, you have instant access to LinkedIn Live which allows you to make live videos on the platform.

???? Use Hashtags Wisely. Many people create hashtags to be clever, but the main point of the hashtag is to get your content found! I recommend doing a hashtag search on LinkedIn to see how many followers each hashtag has. To do this type in the hashtag in the LinkedIn search bar, such as #marketing. When the hashtag pops up, click on it to see the number of followers. The best hashtags are those with more than 10,000 followers. This means that more than 10,000 people are searching for that topic using that particular word or phrase. I recommend that you don’t use more than 5 hashtags per post.

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