Julie Livingston
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Author:Julie Livingston

Is Your New Company Using PR to Build Its Business? 3 Takeaways

Starting and building a new company involves way more than creating a product or service and a smart, competent team. It also includes shaping and creating a new brand image and reputation and driving attention in the marketplace. Public relations can directly impact a new...

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Why Earned Media Scores Big For Brands

The verdict is in: Earned media is a key ingredient in shaping brand opinion and driving content sharing across social platforms. A 2016  study,The Earned Media Opportunity,” commissioned by PR Newswire and conducted by Outsell, revealed the increasing importance and credibility of earned media which...

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