What communications lessons are there in the new autobiography written by Disney's CEO? In Bob Iger's, "The Ride of a Lifetime," there is one of the most valuable lessons any PR person can learn about working with executives - direct and honest communication between PR counsel...
Continue ReadingStarting and building a new company involves way more than creating a product or service and a smart, competent team. It also includes shaping and creating a new brand image and reputation and driving attention in the marketplace. Public relations can directly impact a new...
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What makes a great PR/media spokesperson? Consider these 4 must-have traits....
Continue ReadingSmaller nonprofits can be challenged by how to stay relevant over time to appeal to existing and future audiences. DES Action USA, founded in 1978, has done just that. Some of the marketing tools and techniques we use can serve as a resource for other nonprofit...
Continue ReadingDespite their lax regulatory status, some dietary supplements and vitamins can interact with the body in dangerous ways. Here, we’ll cover several of the most popular. Su Robotti, President, MedShadow, provides insight. Read here....
Continue ReadingIn this ongoing series, we ask executives, entrepreneurs and business leaders about mistakes that have shaped their business philosophy. Sharon Birkman, CEO, Birkman International, shares her career journey and explains the value of joining a peer advisory group. Birkman is the 2017 recipient of the...
Continue ReadingSince the controversial election of President Donald Trump, many brands have decided to go political in their commercials and advertisements. According to new data, however, this might be doing more harm than good. The American Association of Advertising Agencies (4A’s) conducted a study examining "Brands,...
Continue ReadingRecently, we planned a celebratory dinner for my nieces college graduation at a “special” country inn. Unfortunately the restaurant had internal problems on that evening and our pricey experience ended up way below expectations. Reaching to the owner afterward, I was struck by the lack...
Continue ReadingThe verdict is in: Earned media is a key ingredient in shaping brand opinion and driving content sharing across social platforms. A 2016 study,The Earned Media Opportunity,” commissioned by PR Newswire and conducted by Outsell, revealed the increasing importance and credibility of earned media which...
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