One of the main reasons companies hire a public relations agency is to provide strategic communications counsel to senior management on a variety of issues, many of which can affect their reputation. These may include brand positioning, the timing and content of business announcements, crisis...
Continue ReadingHave you ever daydreamed of running away to become a mermaid? What woman wouldn’t want to swim in fresh water all day, show off her six-pack abs in a cute bikini top and trade in shaving her legs for a sexy, iridescent fin? These magical...
Continue ReadingLindblad Expeditions has joined forces with One Day University to add a lecture program to a number of expedition sailings in 2019. “We basically wanted to create an experience that people wouldn’t expect, and go beyond what was usually done,” said Steven Schragis, founder and...
Continue ReadingKristen Wall Influencer marketing continues to evolve, and has even more potential to modernize the way advertising and marketing content is created. In the past, brands didn't have the ability to hyper target specific-based customer segments because they were using large broadcast channels which generalized everyone,...
Continue ReadingIf your doctor prescribes antibiotics, should you take them without asking any questions? Probably not. Up to one-third of all antibiotics prescribed are deemed medically unnecessary by the CDC. Many people also suffer from reactions that range from mild to severe. CareDash spoke with Dave...
Continue ReadingBy Kristen Wall What makes brands like Nike, Apple, and Disney so successful? The inclusion of four very significant brand marketing tools: a mission and vision statement, memorable taglines and slogans. Understanding the differences between these branding tools are essential to defining your company’s core goals...
Continue Reading"Everybody can get happier, no matter their life circumstances,” said Catherine Sanderson. Happiness is the psychology professor’s wheelhouse. A teacher at Amherst College, she will be coming to lecture in Orlando as part of One Day University. The program selects professors from colleges all over the...
Continue ReadingInjecting insulin can be a scary prospect, but with the right info, you can learn to master your medication. See MedShadow and Medical Advisory Board member, Dave Walker RPh, featured on HealthiNation....
Continue ReadingBy Kristen Wall People are getting tired of the negative headlines that circulate their newsfeeds- a place they intend to catch up with friends and connect with their favorite brands, among other things. The repeated exposure of negative news actually has an impact on internet users....
Continue ReadingWhen I was 6 years old, I was convinced I was going to legitimately become The Little Mermaid...
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