Cruise-goers typically look forward to relaxing by the pool with a drink in hand or spending the day in the spa, but more lines are eager to give you intellectual fare as wellSupplementing the cooking classes, yoga sessions and naturalist briefings common on most cruise...
Continue ReadingIt seems like your Pre-K kid is in a perpetual state of discovery and motion. In our annual quest for the best and the brightest gifts for preschoolers, we found the new toys and gadgets that are as unique as she is. Wild Things Blanket Unicorn popularity...
Continue ReadingMarketing and public relations can be powerful tools for any organization, allowing business leaders to inform their target audiences about important news, product announcements, and services. Clients will often remark, “I can see this as a New York Times story,” but in fact, the situation...
Continue ReadingHow Message Training Makes A Difference: 3 Tips When discussing the framework for an upcoming media interview with a local television station, a client remarked, “I’ve done so many media interviews, I don’t really need any more preparation. I can handle this one myself.” This signaled...
Continue ReadingFor toy and entertainment brands, Instagram is the "golden ticket" to build a fan base. The visual nature of Instagram and its ability to edit and share photos and videos is why it is so important for your brand to take advantage and make the most of it. Read the...
Continue ReadingBy Isabeau Touchard Why are you creating content? Who are you creating it for, and what makes your content stand out amongst other companies in your industry These are all important questions to ask yourself when creating your content marketing strategy (CMS). There are so many...
Continue ReadingBy Isabeau Touchard Virtual or Computer Generated influencers (CGI) can be particularly appealing to companies and brands, according to Influential’s CEO Ryan Detert. It can be less risky than partnering with a human because there is greater control over the image. For many companies, a virtual...
Continue ReadingBy Isabeau Touchard Smart devices are capable of cutting-edge abilities such as shopping, talking to chatbots and controlling other smart devices both at home and at work. These artificial Intelligence (AI) systems come with even more advanced features associated with human intelligence such as learning, perception,...
Continue ReadingA few years ago, Steven Schragis was dropping his daughter off for her freshman year of college in upstate New York. During his visit, the school had roughly one dozen professors giving various short talks on their areas of expertise. As he listened to the...
Continue ReadingOne of the main reasons companies hire a public relations agency is to provide strategic communications counsel to senior management on a variety of issues, many of which can affect their reputation. These may include brand positioning, the timing and content of business announcements, crisis...
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