Julie Livingston
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Author:Julie Livingston

Four Ways Brands Can Use Instagram Stories as a Marketing Tool

By Kristen Wall Ever since Instagram released their story feature, businesses have been able to deepen the relationship between their brand and their followers. This impressive interactive feature, when used in the right way, is an effective means of increasing followers, building engagement, and driving consumer...

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5 Ways to Tell If Social Media Influencers Followers Are Fake

By Amanda Livingston Social media influencers can be incredibly helpful in promoting your company, service or brand on their own websites/blogs, Instagram, Twitter, YouTube or Facebook, because of their strength as tastemakers. That said, “fake followers” and “false engagement” is an ongoing dilemma. This means that...

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