If your company is looking for a means of increasing visibility for its thought leadership in a particular area, submitting an opinion piece or op-ed can be effective in garnering prime media coverage. An op-ed is a written prose piece typically published by a news...
Continue ReadingLadd Boris has been on the big screen and performed at both the Metropolitan Opera and on Broadway, but he says this is his most gratifying gig. "I was looking for something I could use my talents, my gifts, and also be of service to...
Continue ReadingBe your boss' favorite and give them a way to destress. Speks are mini-magnets that can be stacked in a variety of ways (and also serve as cute desk décor). Each set comes with a booklet guide on how to make certain shapes in case...
Continue ReadingThanksgiving is over and that means holiday shopping season is in full swing. If you missed out on Black Friday and Cyber Monday sales, it’s not too late to score affordable gifts for everyone on your list. Maybe you already have your gifts for your friend who loves...
Continue ReadingMermaids (and mermen) are real, and you can now learn to swim like one. The latest water-sports craze is to don a shimmery tail and assimilate a mermaid’s gracious contour through the water, giving your calves and upper arms a work-out, not to mention using...
Continue ReadingIt can be overwhelming being a journalist today. Too many news beats and 24/7 deadlines while being on the lookout for hot news is a heavy load. You have a better chance of getting journalists to pay attention to your company or brand by delivering...
Continue ReadingProvoke Insights' study commissioned by Jewelers of America was featured in Pam Danziger's post, '"Tis The Season For Jewelry Stores to Shine And Build Business for Next Year." Read here....
Continue ReadingAs a public relations agency, we often guide clients as to how to get individuals, products and services featured in the media. This improves company visibility and credibility. Yet, this year, the credibility of the media itself is being threatened. Is what the media is...
Continue ReadingYou've been with them for years, they're always by your side, and you've been through all sorts of ups and downs together. We're talking, of course, about your coworkers. We've rounded up 11 coworker gifts that fit the bill without breaking the bank. Click here...
Continue ReadingResearch has shown that video is a great way to gain visibility online, attracting the attention of journalists. In fact, leveraging video is a powerful tool to help your company or brand to stand out and showcase your thought leadership and value before you...
Continue Reading
