Julie Livingston
4
archive,paged,author,author-julie,author-4,paged-2,author-paged-2,qode-core-1.0,ajax_updown_fade,page_not_loaded,,pitch child-child-ver-1.0.2,pitch-ver-1.4.1, vertical_menu_with_scroll,grid_1300,blog_installed,wpb-js-composer js-comp-ver-4.11.2,vc_responsive
 

Author:Julie Livingston

Your Content Marketing Strategy: 4 Tips

By Isabeau Touchard Why are you creating content? Who are you creating it for, and what makes your content stand out amongst other companies in your industry These are all important questions to ask yourself when creating your content marketing strategy (CMS). There are so many...

Continue Reading

Human or Robot? Brands Are Buying Into CGI Influencers. Should You?

By Isabeau Touchard   Virtual or Computer Generated influencers (CGI) can be particularly appealing to companies and brands, according to Influential’s CEO Ryan Detert. It can be less risky than partnering with a human because there is greater control over the image. For many companies, a virtual...

Continue Reading

Are Consumers Responding to AI?

By Isabeau Touchard Smart devices are capable of cutting-edge abilities such as shopping, talking to chatbots and controlling other smart devices both at home and at work. These artificial Intelligence (AI) systems come with even more advanced features associated with human intelligence such as learning, perception,...

Continue Reading

Influencer Marketing Continues to Evolve

Kristen Wall Influencer marketing continues to evolve, and has even more potential to modernize the way advertising and marketing content is created. In the past, brands didn't have the ability to hyper target specific-based customer segments  because they were using large broadcast channels which generalized everyone,...

Continue Reading