Are you leveraging the #PESO integrated marketing model in your #PR? 📣Maintaining #brand visibility is a 365 day effort. This is achieved in great part by sharing relevant content across platforms which resonates with your target audiences, capturing their attention and getting them to respond in some fashion. 📣If…
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When should your #marketing campaign kick off? We were dealing with this client issue last week to execute a multi platform initiative. The digital advertising we prepared was “ready to go.” Media materials we composed were approved. Every component was in the queue. But because the campaign…
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My Peloton Interactive instructor has a motto, “I Can I Am I Will I Do” which inspires me to follow her. Today, she shared an emotional story about applying to Carnegie Mellon University in 1990. She actually teared up, and at that moment, I felt my connection to her…
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A picture really is worth a thousand words. Because, it tells a story. President Biden’s coronavirus vaccination told an important story. He received it on live television. It was his way of sending a message to Americans that the vaccine is safe to take. And,…
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“Our brand has been around for 20 years, yet our newest competitor, “Brand A,” is getting incredible news coverage including the Wall Street Journal and Mashable. But why not us?” Short answer: It’s not that simple🤔. Journalists get bombarded with information 24/7. And your brand…
Continue ReadingMy Peloton Interactive instructor has a motto, “I Can I Am I Will I Do” which inspires me to follow her.
Today, she shared an emotional story about applying to Carnegie Mellon University in 1990. She actually teared up, and at that moment, I felt my connection to her – what she stands for – go even deeper. I wanted to hear more of her story.
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This brand lost 1.2 million followers by firing an employee. A Sherwin-Williams part-timer created a personal TikTok account, amassing 1.2 million followers (!), reaching younger, potential new customers – who were also fascinated by the paint mixing process. He was fired for gross misconduct. Crazy, right? Don’t…
Continue Reading“Can you get our CEO on CNBC’s Squawk Box (a popular TV news show that features business and political leaders)” A client’s CMO asked this of me, to which I responded, “It depends.” We always consider the client’s business objectives first when designing a PR…
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