Contrary to many, I actually like Mondays.

That’s because the start of the week -Monday and Tuesday- are when reporters prefer to receive queries or pitches about future stories. This gives them time to review and plan out their content. 

What else do reporters want? 

✅They prefer to receive queries by email vs. phone or social media, with a clear subject line and a few brief paragraphs – less is more!

✅They want you to be uber-familiar with their style, news beat so you can offer a story or resource that fits into their scope

✅They want you to consider the timing of your pitch and when the story should run. Is it realistic? 

✅They want you to personalize your query vs. sending a mass email, which is a turnoff and often leads to a rejection

✅They want you to respect their independence in writing a story from their perspective

Reaching out to journalists takes skill and practice which happens over time. Getting experienced PR counsel will help to manage and streamline the process. 

Reaching out to journalists takes skill and practice which happens over time. Getting experienced PR counsel will help to drive the process.

Do you/your company regularly send news to the media that reports on your industry?