I voted this morning for President of the United States.

During this election period, there were more brands showing public support for non partisan issues which can yield numerous benefits.

Here are things to consider for the next election:

????Focus on community engagement vs. supporting political issues which can be polarizing

????Even small campaigns can make a big impact, have positive reputational benefits

????When selecting an issue to support, be true to your brand so there’s a believable connection

????Brand involvement, even on a local level, can open up a dialogue with local politicians

????In today’s politically conscious world, brands that don’t stand up for nonpartisan issues may find themselves on the sidelines

Does your company/brand take a public stand on non-partisan political issues?