WantLeverage is a New York-based thought leadership PR agency founded by Julie Livingston. We help senior executives and small-to-mid-size companies build industry authority through LinkedIn strategy, ghostwriting, media relations, and strategic PR campaigns.
Video Production: Tim Gannon, BigWork Digital
I work with senior leaders who want to be seen as thought leaders and community builders in their field. They have a PR program but their thought leadership and LinkedIn profile has been underutilized in terms of building a following and deepening engagement with key targets including customers, internal/external teams, investors, peers, and followers.
My agency’s sweet spot is helping small and mid size companies get serious traction from their PR and thought leadership content, so they can be seen as the #1 leader in their industry sector, attracting fans and followers who want and need cutting edge business insights.
What sets me apart from other PR professionals? I focus on getting you noticed through thought leadership by acting as an extension of your communications team. My expertise includes thought leadership, LinkedIn strategy and content development, ghostwriting, and traditional PR. A LinkedIn Top Voice, I help clients to leverage the platform by sharing their thought leadership which often leads to new PR and speaking opportunities.
“A trusted partner, LinkedIn Strategist and Ghostwriter, Julie Livingston knows just how to capture the essence of an executive leaders’ voice and tone. This has dramatically increased stakeholder engagement placing our EVP in the top 3 company wide.”
Assistant Vice President, Fortune 500 Technology Company
Are you ready to work with a PR & Thought Leadership Strategist who tells it like it is?
Who won’t try to sell you on something that’s never going to happen, but who will go the extra mile for you… Who takes time to get to know you and becomes a seamless part of your own team?
If so, then you just might be in the right place.
Don’t just amplify voices – position them exactly where they count. Get the insight you need to build thought leadership, shape narratives, and lead the conversation. With the right strategy, your message doesn’t just get heard, it resonates. It influences how people think, sparks meaningful dialogue, and earns the credibility that keeps you top of mind.
I don’t believe in cookie-cutter strategies. Every engagement is customized to reflect your goals, bandwidth, audience, and authentic voice. That means building a plan that feels natural, scalable, and aligned with your long-term vision. The result is a strategy that not only drives impact but also feels true to who you are and how you want to show up.
I design and execute strategic visibility initiatives that help you break through the noise, build visibility and credibility, and stay top-of-mind with the people who matter most. Each initiative is crafted to highlight your unique strengths and position you where opportunities naturally emerge. It’s about creating consistent momentum that not only elevates your profile but also establishes lasting influence in your field.
”“When running a business, it's key to find the right partners. From Day 1, Want Leverage has proven to be an incredible partner for elevating our company's brand. It is so nice to not worry about our PR; Julie and team anticipate our needs, come up with creative solutions, and have taken the time to truly get to know our team and our vision. I can't recommend Want Leverage Communications enough!”
Meg NewhouseCo Founder, CEO, Inspirant Group
”“A trusted partner, LinkedIn Strategist and Ghostwriter, Julie Livingston knows just how to capture the essence of an executive leaders' voice and tone. This has dramatically increased stakeholder engagement placing our EVP in the top 3 company wide.”
Assistant Vice President, Fortune 500 Technology Company
”“I met Julie via another colleague and friend and after following her work on LinkedIn, when my internal client - a C-level leader - was looking to raise her executive presence on the platform, I knew just who to call. Not only did she do a stellar job, but I learned some much.”
Monica TalanFounder/Former Fortune 500 Chief Communications Officer
”Having the WantLeverage team as an extension of our marcom department has helped us expand our reach and make critical new connections that have paid off with exciting business opportunities and new sales leads. On top of it all, Julie and her team are some of the nicest people I have worked with during my career!”
Lyn KenadyVP, Growth Marketing, Relias
”“When running a business, it's key to find the right partners. From Day 1, Want Leverage has proven to be an incredible partner for elevating our company's brand. It is so nice to not worry about our PR; Julie and team anticipate our needs, come up with creative solutions, and have taken the time to truly get to know our team and our vision. I can't recommend Want Leverage Communications enough!”
Meg NewhouseCo Founder, CEO, Inspirant Group
WantLeverage does everything a traditional PR agency does, but with a specific expertise in thought leadership. This mix helps clients extend their influence, credibility, and visibility through thought leadership content development and placement, particularly by leveraging LinkedIn as a thought leadership platform to build fans and followers.
While the core goal of traditional PR is to secure coverage, promote products/services/announcements, and manage reputation, thought leadership PR is focused on positioning leaders and brands as authoritative voices with coverage being a by-product. In short, while forms of PR are about getting noticed, thought leadership PR also aims at building an audience through credibility.
WantLeverage’s thought leadership programs include development of a communications strategy plan which lays out what a specific thought leadership initiative would look like. This may include content development for LinkedIn, securing media placements, and booking speaking engagements.
Executives and companies that want to raise their visibility, credibility and competitive advantage in the marketplace are a good fit for WantLeverage. Such organizations may be wondering why their competitors are being featured in news articles, thought leadership content, and speaking engagements while they are not. They want to amplify their influence, build fans and followers, and are ready to share their perspectives and points of view on breaking industry news and related business topics.
Once the strategy is developed, content – with input from the client – needs to be created.. Results – LinkedIn posts, thought leadership articles and content, and speaking engagements – can take from one month to 6 months to develop and place.
WantLeverage is different from other PR professionals because I provide more than just PR. I function as an extension of a clients’ communications department. My expertise is broad-based and includes thought leadership, strategic planning, media relations, executive communication, as well as content development and digital marketing.
Yes, we work with companies in the US and around the globe.
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