New Ideas Archives - WantLeverage
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New Ideas

Influencer Marketing Continues to Evolve

Kristen Wall Influencer marketing continues to evolve, and has even more potential to modernize the way advertising and marketing content is created. In the past, brands didn't have the ability to hyper target specific-based customer segments  because they were using large broadcast channels which generalized everyone,...

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Targeted Content is the Future of Advertising

In today’s marketing space, social and digital advertising includes three main categories: video content, native advertising, and influencer marketing. These all share the same common notion of developing targeted content which consumers receive and engage with, deepening a brand’s connection. At the 2017 Innovation Congress...

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Are You Tapping Influencers?

In a recent survey, 84% of marketers said they plan on launching at least one influencer campaign within the next 12 months. Influencer marketing, which is the marketing of products and services by those who have sway or influence over things that other people buy,...

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