New Ideas Archives - WantLeverage
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New Ideas

Your Content Marketing Strategy: 4 Tips

By Isabeau Touchard Why are you creating content? Who are you creating it for, and what makes your content stand out amongst other companies in your industry These are all important questions to ask yourself when creating your content marketing strategy (CMS). There are so many...

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Human or Robot? Brands Are Buying Into CGI Influencers. Should You?

By Isabeau Touchard   Virtual or Computer Generated influencers (CGI) can be particularly appealing to companies and brands, according to Influential’s CEO Ryan Detert. It can be less risky than partnering with a human because there is greater control over the image. For many companies, a virtual...

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Are Consumers Responding to AI?

By Isabeau Touchard Smart devices are capable of cutting-edge abilities such as shopping, talking to chatbots and controlling other smart devices both at home and at work. These artificial Intelligence (AI) systems come with even more advanced features associated with human intelligence such as learning, perception,...

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Influencer Marketing Continues to Evolve

Kristen Wall Influencer marketing continues to evolve, and has even more potential to modernize the way advertising and marketing content is created. In the past, brands didn't have the ability to hyper target specific-based customer segments  because they were using large broadcast channels which generalized everyone,...

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Targeted Content is the Future of Advertising

In today’s marketing space, social and digital advertising includes three main categories: video content, native advertising, and influencer marketing. These all share the same common notion of developing targeted content which consumers receive and engage with, deepening a brand’s connection. At the 2017 Innovation Congress...

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Are You Tapping Influencers?

In a recent survey, 84% of marketers said they plan on launching at least one influencer campaign within the next 12 months. Influencer marketing, which is the marketing of products and services by those who have sway or influence over things that other people buy,...

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