New Ideas Archives - WantLeverage
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New Ideas

Your Content Marketing Strategy: 4 Tips

By Isabeau Touchard Why are you creating content? Who are you creating it for, and what makes your content stand out amongst other companies in your industry These are all important questions to ask yourself when creating your content marketing strategy (CMS). There are so many...

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Targeted Content is the Future of Advertising

In today’s marketing space, social and digital advertising includes three main categories: video content, native advertising, and influencer marketing. These all share the same common notion of developing targeted content which consumers receive and engage with, deepening a brand’s connection. At the 2017 Innovation Congress...

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Are You Tapping Influencers?

In a recent survey, 84% of marketers said they plan on launching at least one influencer campaign within the next 12 months. Influencer marketing, which is the marketing of products and services by those who have sway or influence over things that other people buy,...

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