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Snapchat vs. Instagram Ads: What’s Right For Your Brand?

Which social media platform should a company use to advertise on? This question becomes increasingly difficult as Instagram Stories are creating competition with Snapchat Stories. Here are some distinctions between the two that will make it easier for brands and advertisers to choose between the...

Expert Advice on Instagram posts: Advertising or testimonial?

Instagram has beaten Twitter as the most popular platform for marketers and their social media campaigns for the first time, according to a new survey. With that comes issues about disclosure and proper identification of the content as editorial or advertising. This issue is gaining...