Is your company one of the 30 million using LinkedIn as a marketing platform, presenting your brand as industry leaders and connect with partners? Here are 6 tips to make your company LinkedIn page standout: ✔️Optimize your LinkedIn company page, checking how the page preview looks as you add content. ✔️Choose a...
Continue ReadingThe media landscape has undergone a huge shift since COVID-19. There’s been further consolidation of media companies, an increase in reporters covering multiple beats (meaning they have less bandwidth⏱️ to review pitches) and, due to safety concerns, limited availability of photographers getting out into the...
Continue ReadingWith less than 2 weeks before the election, President Trump cut short an interview with Lesley Stahl of 60 Minutes. It was disastrous. While this is an extreme example of mishandling a media interview, it made me think about common mistakes and how to avoid them. ❎...
Continue Reading“No matter what happens on the battlefield of business, if you’re honest and authentic, you can’t lose.” Watching last night’s debate, the candidates’ very different communication styles illuminated the importance of creating trust with key stakeholders. This leads to brand affinity, loyalty, engagement and sales. Here are...
Continue ReadingYour website and social media platforms are the face of your business. Existing customers, prospects and, journalists, will look at them to find out more about your business and what your brand stands for. When a company says it is the "best," "amazing," "unprecedented," we...
Continue ReadingDuring a media interview, did the reporter throw you a leading or curveball question that took you off topic? Then “pivoting” or “bridging” - where the interviewee responds to a question by going back to the talking points s/he brought to an interview is a public...
Continue ReadingWhat communications lessons are there in the new autobiography written by Disney's CEO? In Bob Iger's, "The Ride of a Lifetime," there is one of the most valuable lessons any PR person can learn about working with executives - direct and honest communication between PR counsel...
Continue Reading
What makes a great PR/media spokesperson? Consider these 4 must-have traits....
Continue Reading