It can be overwhelming being a journalist today. Too many news beats and 24/7 deadlines while being on the lookout for hot news is a heavy load. You have a better chance of getting journalists to pay attention to your company or brand by delivering...
Continue ReadingAs a public relations agency, we often guide clients as to how to get individuals, products and services featured in the media. This improves company visibility and credibility. Yet, this year, the credibility of the media itself is being threatened. Is what the media is...
Continue ReadingResearch has shown that video is a great way to gain visibility online, attracting the attention of journalists. In fact, leveraging video is a powerful tool to help your company or brand to stand out and showcase your thought leadership and value before you...
Continue ReadingBeing seen and heard in a cluttered media landscape can be extremely challenging. Within the past five years, the media landscape has changed incrementally. This means that reporters who were industry specialists are now covering multiple beats. With little time available to sift through the...
Continue ReadingQ: Our marketing agency will celebrate its 50th anniversary in 2017. We've grown from a mom and pop shop to an award-winning firm serving blue chips with 100 employees in New York and Portland, Oregon. Leveraging this milestone to garner media coverage in the top marketing...
Continue ReadingFor many clients, our agency books media interviews, speaking opportunities, guest content posts , among other things, for business executives, experts and authors. It's common practice to send a headshot in JPEG format to the reporter before the interview, as well as a biography and backgrounder....
Continue ReadingIn this ongoing series, we’ll address commonly asked questions about public relations and business development. Q: After signing on with WantLeverage Communications, how soon can we expect to see media coverage? A: After signing on a new public relations client, we’re often asked, “how soon can...
Continue ReadingPublic relations is an incredibly powerful marketing tool, but is often misunderstood and undervalued as such. So many times, clients say they want to see a bump in sales as a result of the media placements but aren't necessarily using PR as a sales tool. In...
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