If your CEO is looking for ongoing coverage in prestigious media outlets, it takes more than luck – you need a strategic approach to position you and your company in the most flattering light. Yesterday, I wrote about my process for preparing CEOs and C-suite…
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I admit it – securing media coverage for a CEO or C-suite executive is a real rush. But until the story or broadcast segment actually runs, it’s just the tip of the iceberg. There’s a critical amount of pre interview preparation that needs to happen…
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I was told, “When I saw a video clip on your LinkedIn, I knew you’d be a great fit for my podcast.” Here’s my best advice for securing a podcast booking: 📣Research: Make a list of podcasts that align with your topic. Ex.: A simple…
Continue ReadingAfter many years of doing PR for clients, I still get excited when they appear in the media. So, when my client’s most recent contributed article ran on HealthyWomen, a popular women’s health and wellness site, I was psyched. That’s when I started going through my…
Continue Reading“Our CEO has been contacted by Inc. Magazine for an interview. What’s better – a media interview by phone/Zoom OR one by email?” Each one has its merits. Both provide great opportunities to establish rapport and exhibit your strength as an information source. As with any media…
Continue Reading“Did you hear about Obama being on Desus and Mero?” My son called out to me. Obama’s appearance on this alternative late night show – reaching a new, young, hip audience – was truly innovative. That’s exactly why I take a creative approach in developing…
Continue ReadingA 20th business anniversary is worth celebrating, but isn’t necessarily headline news. So when a client- an professional org for executive women – said they wanted media coverage of their 20th anniversary, I dug deeper. After some discussion, we realized there was a bigger story…
Continue Reading“Can you get our CEO on CNBC’s Squawk Box (a popular TV news show that features business and political leaders)” A client’s CMO asked this of me, to which I responded, “It depends.” We always consider the client’s business objectives first when designing a PR…
Continue ReadingWith widespread media consolidation and the need to produce stories that work on traditional and online platforms, journalists have less bandwidth to do actual reporting than ever before. To get media coverage, it’s expected that the PR pro who is suggesting the story will find/vet…
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According to a Savanta poll, local media has become a go-to source for pandemic-related news… and is perhaps, the perfect place to pitch and promote your company story. Often understaffed, journalists at these news outlets are increasingly interested in local workplace stories with one caveat…they…
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