[caption id="attachment_58840" align="alignnone" width="768"] Image by Gerd Altmann from Pixabay[/caption] According to a Savanta poll, local media has become a go-to source for pandemic-related news...
Continue Reading[caption id="attachment_58821" align="alignnone" width="768"] Photo by Dylan Nolte[/caption] Are you wondering what the PR objectives should be for your public relations campaign? In addition to elevating brand awareness, the campaign should also drive website traffic and sales leads, and measurably move forward your organizations’ business goals. Consider...
Continue ReadingHuh? Wadja say? That's what happened during a pundit's national TV interview last night via Zoom due to intense echoing and overall poor audio quality. It completely diminished his appearance on national TV! How can you prevent this from happening during your next Zoom media interview? 🔊Make sure...
Continue ReadingContrary to many, I actually like Mondays. That’s because the start of the week -Monday and Tuesday- are when reporters prefer to receive queries or pitches about future stories. This gives them time to review and plan out their content. What else do reporters want? ✅They prefer...
Continue Reading
“Time isn’t the main thing. It’s the only thing” - Miles Davis As it does every year, Daylight Savings Time, when we move the clock back an hour in the US, fools me...
Continue ReadingThe media landscape has undergone a huge shift since COVID-19. There’s been further consolidation of media companies, an increase in reporters covering multiple beats (meaning they have less bandwidth⏱️ to review pitches) and, due to safety concerns, limited availability of photographers getting out into the...
Continue ReadingDuring a media interview, did the reporter throw you a leading or curveball question that took you off topic? Then “pivoting” or “bridging” - where the interviewee responds to a question by going back to the talking points s/he brought to an interview is a public...
Continue ReadingEvery 4 years, I fret about telling clients (with a non-political message) that it will be challenging to get earned media coverage until after the election. With such a fraught election in November, it will be even more difficult unless your story is directly connected...
Continue ReadingBy Isabeau Touchard Why are you creating content? Who are you creating it for, and what makes your content stand out amongst other companies in your industry These are all important questions to ask yourself when creating your content marketing strategy (CMS). There are so many...
Continue ReadingIt can be overwhelming being a journalist today. Too many news beats and 24/7 deadlines while being on the lookout for hot news is a heavy load. You have a better chance of getting journalists to pay attention to your company or brand by delivering...
Continue Reading
