I was speaking to a prospect about her public relations plans, when she said, “We need help with creating key messages; I know you’ll find the right words that resonate.” Indeed, words matter. Key messages are the points of brand recognition you want your target…
Continue ReadingClient A – a company we just started working with in Q4 – emailed me this morning – “Why is our competitor, Brand XYZ featured in the USA TODAY Reviewed, part of the USA TODAY Network holiday gift guide and we’re not?
Continue ReadingPhoto Companies seeking credible brand ambassadors to spread the word about their products and services need look no further than their own employees. The new Red Havas’ Meaningful Brands survey found 84% of people think brands should communicate honestly about commitments and promises – but…
Continue ReadingAre you wondering what the PR objectives should be for your public relations campaign? In addition to elevating brand awareness, the campaign should also drive website traffic and sales leads, and measurably move forward your organizations’ business goals. Consider these 3 PR goals: Raise Brand…
Continue ReadingI voted this morning for President of the United States. During this election period, there were more brands showing public support for non partisan issues which can yield numerous benefits. Here are things to consider for the next election: 🗽Focus on community engagement vs. supporting…
Continue ReadingContrary to many, I actually like Mondays. That’s because the start of the week -Monday and Tuesday- are when reporters prefer to receive queries or pitches about future stories. This gives them time to review and plan out their content. What else do reporters want? …
Continue ReadingSmaller nonprofits can be challenged by how to stay relevant over time to appeal to existing and future audiences. DES Action USA, founded in 1978, has done just that. Some of the marketing tools and techniques we use can serve as a resource for other nonprofit…
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