One of my recent LinkedIn posts got more than 12,000 views, which was thrilling. This illustrates the potential of Shared Media, the “S” in the #PESO (Paid-Earned-Shared-Owned media model), a holistic marketing framework. Shared media is designed for “user generated circulation” (thx Frank Cutitta) and leverages the…
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Are you leveraging the #PESO integrated marketing model in your #PR? 📣Maintaining #brand visibility is a 365 day effort. This is achieved in great part by sharing relevant content across platforms which resonates with your target audiences, capturing their attention and getting them to respond in some fashion. 📣If…
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If your CEO is looking for ongoing coverage in prestigious media outlets, it takes more than luck – you need a strategic approach to position you and your company in the most flattering light. Yesterday, I wrote about my process for preparing CEOs and C-suite…
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I admit it – securing media coverage for a CEO or C-suite executive is a real rush. But until the story or broadcast segment actually runs, it’s just the tip of the iceberg. There’s a critical amount of pre interview preparation that needs to happen…
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Yesterday, our client, with our input decided to kick off the marketing campaign we developed on their behalf. During this call, the client mentioned something she hadn’t shared previously. Something that would definitely impact the media relations part of their program. Although this “news” was…
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Yesterday, our client, with our input, decided to kick off the marketing campaign we developed on their behalf. During this call, the client mentioned something she hadn’t shared previously. Something that would definitely impact the media relations part of their program. Although this “news” was…
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Continuing on today about the importance of CEOs being active on social media. When your CEO maintains a consistent social presence and develops a following, it’s like having a stake in the ground⛱️. This comes in handy often, especially during a crisis when the CEO…
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When should your #marketing campaign kick off? We were dealing with this client issue last week to execute a multi platform initiative. The digital advertising we prepared was “ready to go.” Media materials we composed were approved. Every component was in the queue. But because the campaign…
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? Do you oversee marketing and communications initiatives that seem to drag on forever? Do you ever experience intense frustration at how long it takes to complete projects because your own team is stretched to the limit or there’s a lack of internal resources? Have…
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Continuing on today about the importance of CEOs being active on social media. When your CEO maintains a consistent social presence and develops a following, it’s like having a stake in the ground. This comes in handy often, especially during a crisis when the CEO…
Continue Reading