Photo Companies seeking credible brand ambassadors to spread the word about their products and services need look no further than their own employees. The new Red Havas’ Meaningful Brands survey found 84% of people think brands should communicate honestly about commitments and promises – but only 38%...
Continue Reading[caption id="attachment_58821" align="alignnone" width="768"] Photo by Dylan Nolte[/caption] Are you wondering what the PR objectives should be for your public relations campaign? In addition to elevating brand awareness, the campaign should also drive website traffic and sales leads, and measurably move forward your organizations’ business goals. Consider...
Continue ReadingI voted this morning for President of the United States. During this election period, there were more brands showing public support for non partisan issues which can yield numerous benefits. Here are things to consider for the next election: 🗽Focus on community engagement vs. supporting political issues which...
Continue ReadingContrary to many, I actually like Mondays. That’s because the start of the week -Monday and Tuesday- are when reporters prefer to receive queries or pitches about future stories. This gives them time to review and plan out their content. What else do reporters want? ✅They prefer...
Continue ReadingSmaller nonprofits can be challenged by how to stay relevant over time to appeal to existing and future audiences. DES Action USA, founded in 1978, has done just that. Some of the marketing tools and techniques we use can serve as a resource for other nonprofit...
Continue ReadingBy Isabeau Touchard Why are you creating content? Who are you creating it for, and what makes your content stand out amongst other companies in your industry These are all important questions to ask yourself when creating your content marketing strategy (CMS). There are so many...
Continue ReadingBy Kristen Wall People are getting tired of the negative headlines that circulate their newsfeeds- a place they intend to catch up with friends and connect with their favorite brands, among other things. The repeated exposure of negative news actually has an impact on internet users....
Continue ReadingBy Kristen Wall Ever since Instagram released their story feature, businesses have been able to deepen the relationship between their brand and their followers. This impressive interactive feature, when used in the right way, is an effective means of increasing followers, building engagement, and driving consumer...
Continue ReadingYou hear it again and again, “it’s so tough to find and retain highly productive, professional salespeople.” So, we asked Bob Heiss, owner of Sandler Training, an expert with more than 25 years of experience in sales training and teaching selling techniques. He provided us...
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