Marketing Archives - WantLeverage
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Marketing Tag

Employees Are The Most Believable Brand Ambassadors

Photo  Companies seeking credible brand ambassadors to spread the word about their products and services need look no further than their own employees. The new Red Havas’ Meaningful Brands survey found 84% of people think brands should communicate honestly about commitments and promises – but only 38%...

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Stating Your Public Relations Goals

[caption id="attachment_58821" align="alignnone" width="768"] Photo by Dylan Nolte[/caption] Are you wondering what the PR objectives should be for your public relations campaign? In addition to elevating brand awareness, the campaign should also drive website traffic and sales leads, and measurably move forward your organizations’ business goals. Consider...

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Brands Show Public Support For Non Partisan Issues

I voted this morning for President of the United States. During this election period, there were more brands showing public support for non partisan issues which can yield numerous benefits. Here are things to consider for the next election: 🗽Focus on community engagement vs. supporting political issues which...

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I Actually Like Mondays

Contrary to many, I actually like Mondays. That’s because the start of the week -Monday and Tuesday- are when reporters prefer to receive queries or pitches about future stories. This gives them time to review and plan out their content.  What else do reporters want?  ✅They prefer...

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Your Content Marketing Strategy: 4 Tips

By Isabeau Touchard Why are you creating content? Who are you creating it for, and what makes your content stand out amongst other companies in your industry These are all important questions to ask yourself when creating your content marketing strategy (CMS). There are so many...

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Four Ways Brands Can Use Instagram Stories as a Marketing Tool

By Kristen Wall Ever since Instagram released their story feature, businesses have been able to deepen the relationship between their brand and their followers. This impressive interactive feature, when used in the right way, is an effective means of increasing followers, building engagement, and driving consumer...

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