“Under the radar” companies and brands that want to become the #1 choice need more than just good PR to get their story in front of target audiences. My client work today includes way more than just media relations – getting clients news coverage. I…
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How can a company that’s been flying “under the radar” become more visible in their industry? A communications strategy plan will help to identify what needs to be done to raise your profile in a way that aligns with your brand values. I’m going through…
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“Our brand has been around for 20 years, yet our newest competitor, “Brand A,” is getting incredible news coverage including the Wall Street Journal and Mashable. But why not us?” Short answer: It’s not that simple🤔. Journalists get bombarded with information 24/7. And your brand…
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I was struck by so many of the inaugural moments yesterday and thought of how companies and brands could leverage them. Biden’s unusual visit – with the other former presidents and their wives – to pay their respects at the Tomb of the Unknowns…
Continue ReadingThanks to Chris Vaglio, for interviewing me on his Rock It Live podcast. We had a great conversation about how public relations can power up your company marketing and make your brand a rock star. Listen here. For more episodes of the Rock It Live…
Continue ReadingOne of the things I’m pretty jazzed about is seeing such a diverse range of individuals including incredible, accomplished women in Biden’s cabinet. In addition to female picks for leading national security and economic positions, Biden and Harris have put together an all female communications…
Continue ReadingI was speaking to a prospect about her public relations plans, when she said, “We need help with creating key messages; I know you’ll find the right words that resonate.” Indeed, words matter. Key messages are the points of brand recognition you want your target…
Continue ReadingClient A – a company we just started working with in Q4 – emailed me this morning – “Why is our competitor, Brand XYZ featured in the USA TODAY Reviewed, part of the USA TODAY Network holiday gift guide and we’re not?
Continue ReadingPhoto Companies seeking credible brand ambassadors to spread the word about their products and services need look no further than their own employees. The new Red Havas’ Meaningful Brands survey found 84% of people think brands should communicate honestly about commitments and promises – but…
Continue ReadingAre you wondering what the PR objectives should be for your public relations campaign? In addition to elevating brand awareness, the campaign should also drive website traffic and sales leads, and measurably move forward your organizations’ business goals. Consider these 3 PR goals: Raise Brand…
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