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earned media Tag

I Actually Like Mondays

Contrary to many, I actually like Mondays. That’s because the start of the week -Monday and Tuesday- are when reporters prefer to receive queries or pitches about future stories. This gives them time to review and plan out their content.  What else do reporters want?  ✅They prefer...

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Why Earned Media Scores Big For Brands

The verdict is in: Earned media is a key ingredient in shaping brand opinion and driving content sharing across social platforms. A 2016  study,The Earned Media Opportunity,” commissioned by PR Newswire and conducted by Outsell, revealed the increasing importance and credibility of earned media which...

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