One of my recent LinkedIn posts got more than 12,000 views, which was thrilling. This illustrates the potential of Shared Media, the “S” in the #PESO (Paid-Earned-Shared-Owned media model), a holistic marketing framework. Shared media is designed for “user generated circulation” (thx Frank Cutitta) and leverages the…
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Yesterday, our client, with our input decided to kick off the marketing campaign we developed on their behalf. During this call, the client mentioned something she hadn’t shared previously. Something that would definitely impact the media relations part of their program. Although this “news” was…
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Are you able to spend quality time speaking with and listening to your key stakeholders? Has this gone by the wayside because you have other priorities, like running a marketing department?! In developing key messages and then a marketing communications strategy plan for a professional…
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Yesterday, our client, with our input, decided to kick off the marketing campaign we developed on their behalf. During this call, the client mentioned something she hadn’t shared previously. Something that would definitely impact the media relations part of their program. Although this “news” was…
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Continuing on today about the importance of CEOs being active on social media. When your CEO maintains a consistent social presence and develops a following, it’s like having a stake in the ground⛱️. This comes in handy often, especially during a crisis when the CEO…
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When should your #marketing campaign kick off? We were dealing with this client issue last week to execute a multi platform initiative. The digital advertising we prepared was “ready to go.” Media materials we composed were approved. Every component was in the queue. But because the campaign…
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? Do you oversee marketing and communications initiatives that seem to drag on forever? Do you ever experience intense frustration at how long it takes to complete projects because your own team is stretched to the limit or there’s a lack of internal resources? Have…
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Continuing on today about the importance of CEOs being active on social media. When your CEO maintains a consistent social presence and develops a following, it’s like having a stake in the ground. This comes in handy often, especially during a crisis when the CEO…
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What do you want people to hear and think about your company or brand each time it’s mentioned? That’s why key brand messages are a critical marketing tool. Here’s what you should know: ✏️Key Messages will include core statements which encapsulate your company’s most important…
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“Under the radar” companies and brands that want to become the #1 choice need more than just good PR to get their story in front of target audiences. My client work today includes way more than just media relations – getting clients news coverage. I…
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