Do you know the “Rule of 7”? It suggests that customers need to hear a message seven times before they will consider taking action. In other words, repeat, repeat and…repeat your key messages and elements of your brand story. Here are my best tips: ✏️Develop…
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I admit it – securing media coverage for a CEO or C-suite executive is a real rush. But until the story or broadcast segment actually runs, it’s just the tip of the iceberg. There’s a critical amount of pre interview preparation that needs to happen…
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“Our brand has been around for 20 years, yet our newest competitor, “Brand A,” is getting incredible news coverage including the Wall Street Journal and Mashable. But why not us?” Short answer: It’s not that simple🤔. Journalists get bombarded with information 24/7. And your brand…
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I was struck by so many of the inaugural moments yesterday and thought of how companies and brands could leverage them. Biden’s unusual visit – with the other former presidents and their wives – to pay their respects at the Tomb of the Unknowns…
Continue ReadingWhat problem are you solving for your customers? That’s one of the key questions I ask clients to help uncover their public relations goals. Once we know how they solve problems for their customers, we can build their brand story and tell it consistently across…
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