“Under the radar” companies and brands that want to become the #1 choice need more than just good PR to get their story in front of target audiences. My client work today includes way more than just media relations – getting clients news coverage. I…
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I’ve been working with a client that wants to get in front of very specific healthcare executives and physicians, to get them to sign up for a unique service they offer. One of the first things I noticed was that their call to action message…
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How can a company that’s been flying “under the radar” become more visible in their industry? A communications strategy plan will help to identify what needs to be done to raise your profile in a way that aligns with your brand values. I’m going through…
Continue ReadingThanks to Chris Vaglio, for interviewing me on his Rock It Live podcast. We had a great conversation about how public relations can power up your company marketing and make your brand a rock star. Listen here. For more episodes of the Rock It Live…
Continue ReadingI was speaking to a prospect about her public relations plans, when she said, “We need help with creating key messages; I know you’ll find the right words that resonate.” Indeed, words matter. Key messages are the points of brand recognition you want your target…
Continue Reading“My parents are thinking of selling our family owned accounting business in the next few years but it’s a “best kept secret.” Can PR help us to attract the right buyers? The answer is yes AND now’s the time to start building and publicly promoting…
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According to a Savanta poll, local media has become a go-to source for pandemic-related news… and is perhaps, the perfect place to pitch and promote your company story. Often understaffed, journalists at these news outlets are increasingly interested in local workplace stories with one caveat…they…
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