I’ve been working with a client that wants to get in front of very specific healthcare executives and physicians, to get them to sign up for a unique service they offer. One of the first things I noticed was that their call to action message…
Continue ReadingWhat problem are you solving for your customers? That’s one of the key questions I ask clients to help uncover their public relations goals. Once we know how they solve problems for their customers, we can build their brand story and tell it consistently across…
Continue ReadingPetco changed its corporate logo, removing the blue cat and red dog. Consumers went ballistic. One said, “Your new logo is cold and lifeless.” The brand responded, “Ruff (dog) and Mews (cat) are here to stay,” but is standing by its new logo. Right or…
Continue ReadingI was speaking to a prospect about her public relations plans, when she said, “We need help with creating key messages; I know you’ll find the right words that resonate.” Indeed, words matter. Key messages are the points of brand recognition you want your target…
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