One of my recent LinkedIn posts got more than 12,000 views, which was thrilling. This illustrates the potential of Shared Media, the “S” in the #PESO (Paid-Earned-Shared-Owned media model), a holistic marketing framework. Shared media is designed for “user generated circulation” (thx Frank Cutitta) and leverages the…
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If your CEO is looking for ongoing coverage in prestigious media outlets, it takes more than luck – you need a strategic approach to position you and your company in the most flattering light. Yesterday, I wrote about my process for preparing CEOs and C-suite…
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I admit it – securing media coverage for a CEO or C-suite executive is a real rush. But until the story or broadcast segment actually runs, it’s just the tip of the iceberg. There’s a critical amount of pre interview preparation that needs to happen…
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? Do you oversee marketing and communications initiatives that seem to drag on forever? Do you ever experience intense frustration at how long it takes to complete projects because your own team is stretched to the limit or there’s a lack of internal resources? Have…
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I’ve been working with a client that wants to get in front of very specific healthcare executives and physicians, to get them to sign up for a unique service they offer. One of the first things I noticed was that their call to action message…
Continue ReadingWhat problem are you solving for your customers? That’s one of the key questions I ask clients to help uncover their public relations goals. Once we know how they solve problems for their customers, we can build their brand story and tell it consistently across…
Continue ReadingPetco changed its corporate logo, removing the blue cat and red dog. Consumers went ballistic. One said, “Your new logo is cold and lifeless.” The brand responded, “Ruff (dog) and Mews (cat) are here to stay,” but is standing by its new logo. Right or…
Continue ReadingI was speaking to a prospect about her public relations plans, when she said, “We need help with creating key messages; I know you’ll find the right words that resonate.” Indeed, words matter. Key messages are the points of brand recognition you want your target…
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