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Branding Tag

What Techniques Are You Using To Share Your Content And Build Audience Recognition?

  One of my recent LinkedIn posts got more than 12,000 views, which was thrilling. This illustrates the potential of Shared Media, the “S” in the #PESO (Paid-Earned-Shared-Owned media model), a holistic marketing framework. Shared media is designed for “user generated circulation” (thx Frank Cutitta) and leverages the…

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