“Our brand has been around for 20 years, yet our newest competitor, “Brand A,” is getting incredible news coverage including the Wall Street Journal and Mashable. But why not us?” Short answer: It’s not that simple🤔. Journalists get bombarded with information 24/7. And your brand…
Continue ReadingNow is a prime time to do a key message analysis for your company or brand. Typically, we keep a Message Architecture spreadsheet for clients, where we store an outline of their communications goals, key messages as well as their boilerplate, “About” description and other…
Continue ReadingClient A – a company we just started working with in Q4 – emailed me this morning – “Why is our competitor, Brand XYZ featured in the USA TODAY Reviewed, part of the USA TODAY Network holiday gift guide and we’re not?
Continue ReadingI voted this morning for President of the United States. During this election period, there were more brands showing public support for non partisan issues which can yield numerous benefits. Here are things to consider for the next election: 🗽Focus on community engagement vs. supporting…
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