A picture really is worth a thousand words. Because, it tells a story. President Biden’s coronavirus vaccination told an important story. He received it on live television. It was his way of sending a message to Americans that the vaccine is safe to take. And,…
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What problem are you solving for your customers? That’s one of the key questions I ask clients to help uncover their public relations goals. Once we know how they solve problems for their customers, we can build their brand story and tell it consistently across…
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I was speaking to a prospect about her public relations plans, when she said, “We need help with creating key messages; I know you’ll find the right words that resonate.” Indeed, words matter. Key messages are the points of brand recognition you want your target…
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A picture really is worth a thousand words because it tells a story. President Elect Biden coronavirus vaccination yesterday told an important story. He received it on live television. It was his way of sending a message to Americans that the vaccine is safe to…
Continue Reading