My Peloton Interactive instructor has a motto, “I Can I Am I Will I Do” which inspires me to follow her. Today, she shared an emotional story about applying to Carnegie Mellon University in 1990. She actually teared up, and at that moment, I felt my connection to her…
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A picture really is worth a thousand words. Because, it tells a story. President Biden’s coronavirus vaccination told an important story. He received it on live television. It was his way of sending a message to Americans that the vaccine is safe to take. And,…
Continue ReadingWhat problem are you solving for your customers? That’s one of the key questions I ask clients to help uncover their public relations goals. Once we know how they solve problems for their customers, we can build their brand story and tell it consistently across…
Continue ReadingI was speaking to a prospect about her public relations plans, when she said, “We need help with creating key messages; I know you’ll find the right words that resonate.” Indeed, words matter. Key messages are the points of brand recognition you want your target…
Continue ReadingA picture really is worth a thousand words because it tells a story. President Elect Biden coronavirus vaccination yesterday told an important story. He received it on live television. It was his way of sending a message to Americans that the vaccine is safe to…
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