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This Brand Lost 1.2 Million Followers By Firing an Employee Brand Ambassador

[caption id="attachment_59003" align="alignnone" width="768"] Image by Полина Андреева from Pixabay[/caption] This brand lost 1.2 million followers by firing an employee. A Sherwin-Williams part-timer created a personal TikTok account, amassing 1.2 million followers (!), reaching younger, potential new customers - who were also fascinated by the paint mixing process. He...

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Can You Get Us On Squawk Box?

[caption id="attachment_59000" align="alignnone" width="768"] Image by Free-Photos from Pixabay[/caption] “Can you get our CEO on CNBC’s Squawk Box (a popular TV news show that features business and political leaders)" A client's CMO asked this of me, to which I responded, “It depends.” We always consider the client’s...

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