SkilledUp (Apollo Education)
- Objective: Create brand awareness and drive sign ups for on-demand workforce education company targeting Gen Z consumers.
- Strategy: Position SkilledUp as a thought leader in the on-demand education sector
- Tactics: Leverage results of proprietary research study; establish SkilledUp executives as thought leaders
- Results: USA Today (cover/business section), Mashable (shared 6,000+ times), Metro.US
MedShadow Foundation
- Objective: Garner top tier media coverage to deepen awareness and drive website traffic for nonprofit which educates the public about side effects, risks and benefits of medicine
- Strategy: Build name recognition and drive inquiry by distributing regular information updates to the media
- Tactics: Produced informational video series for social media placement to showcase staff expertise; issue monthly media newsletter with article highlights on hot topics; established strategic alliances with media partners and like-minded nonprofits
- Results: Secured regular media coverage in Everyday Health, Next Avenue, The Hill, Radio MD
