Common FAQs Our Thought Leadership PR Agency Receives

What is a thought leadership PR agency?

WantLeverage does everything a traditional PR agency does, but with a specific expertise in thought leadership. This mix helps clients extend their influence, credibility, and visibility through thought leadership content development and placement, particularly by leveraging LinkedIn as a thought leadership platform to build fans and followers. 

How is thought leadership PR different from traditional PR?

While the core goal of traditional PR is to secure coverage, promote products/services/announcements, and manage reputation, thought leadership PR is focused on positioning leaders and brands as authoritative voices with coverage being a by-product. In short, while forms of PR are about getting noticed, thought leadership PR also aims at building an audience through credibility.

What does a thought leadership PR program at WantLeverage include?

WantLeverage’s thought leadership programs include development of a communications strategy plan which lays out what a specific thought leadership initiative would look like. This may include content development for LinkedIn, securing media placements, and booking speaking engagements. 

Who is a good fit for WantLeverage’s services?

Executives and companies that want to raise their visibility, credibility and competitive advantage in the marketplace are a good fit for WantLeverage. Such organizations may be wondering why their competitors are being featured in news articles, thought leadership content, and speaking engagements while they are not. They want to amplify their influence, build fans and followers, and are ready to share their perspectives and points of view on breaking industry news and related business topics. 

How long does it take to see results from a thought leadership strategy?

Once the strategy is developed, content – with input from the client – needs to be created.. Results – LinkedIn posts, thought leadership articles and content, and speaking engagements – can take from one month to 6 months to develop and place. 

What makes WantLeverage different from other PR agencies?

WantLeverage is different from other PR professionals because I provide more than just PR. I function as an extension of a clients’ communications department. My expertise is broad-based and includes thought leadership, strategic planning, media relations, executive communication, as well as content development and digital marketing. 

Do you work with companies outside of New York?

Yes, we work with companies in the US and around the globe.